How to Start Apollo Tyres Dealership | Cost, Fees, and 15% Profit Margin


Starting a Dealership can be an exciting and lucrative business venture. One such opportunity is the Apollo Tyres Dealership. With a strong reputation in the industry and a commitment to quality, Apollo Tyres offers a promising business model for aspiring entrepreneurs. In this article, we will provide a comprehensive guide on how to start an Apollo Tyres Dealership, including an overview of the business model, the application process, cost and fees breakdown, profit margin, pros and cons, and finally, a conclusion.

Business Model of Apollo Tyres Dealership

The Apollo Tyres Dealership operates within the automotive industry, specializing in the manufacturing and distribution of high-quality tires. With a focus on innovation, technological advancements, and sustainable practices, Apollo Tyres has built a strong brand that has gained significant market share globally. By becoming a franchisee, you will benefit from their established reputation, extensive network, and ongoing support.

Product Range

Apollo Tyres offers a wide range of products to cater to diverse customer needs. From passenger car tires to commercial vehicle tires, they have a comprehensive portfolio that includes radial and bias tires, tubeless and tube-type tires, and even specialized tires for off-road and agricultural vehicles. With their commitment to quality and continuous research and development, Apollo Tyres ensures that franchisees can offer customers reliable and cutting-edge tire solutions.

Target Market and Potential Customers

When considering starting an Apollo Tyres Dealership, it is essential to understand the target market and potential customer base. The automotive industry has a vast customer segment, ranging from individual car owners to commercial fleet operators. Apollo Tyres aims to cater to both these segments, thereby expanding the franchisee’s market reach. By identifying local trends and understanding the needs of your target market, you can effectively position yourself as the go-to destination for superior quality tires.

How to apply/ Step by step application process

Applying for an Apollo Tyres Dealership involves a thorough process to ensure that both parties are aligned and set up for success. Here is a step-by-step guide on how to apply for an Apollo Tyres Dealership:

Research and Preparation: Before starting the application process, conduct thorough research on the Dealership requirements, market potential, and financial implications. Create a business plan, keeping in mind factors such as location, competition, and target market.

Initial Inquiry: Contact Apollo Tyres through their official website or designated Dealership enquiry channels to express your interest in becoming a franchisee. Provide your details and a brief overview of your background and business experience.

Dealership Application Form: Once your initial inquiry is received, Apollo Tyres will provide you with a Dealership application form. Complete the form with accurate and detailed information regarding your personal and financial background, location preference, and any existing business affiliations.

Background Check and Evaluation: Apollo Tyres will conduct a thorough background check to assess your suitability as a franchisee. This evaluation may include scrutinizing your financial records, conducting interviews, and verifying references. It is essential to be transparent and truthful throughout this process.

Dealership Agreement and Legal Documentation: If you successfully pass the evaluation, Apollo Tyres will provide you with a Dealership agreement and other legal documents. Consult with a legal professional to review and understand the terms and obligations outlined in the agreement.

Site Selection and Setup: Once the Dealership agreement is signed, Apollo Tyres will assist you in selecting an ideal location for your Dealership outlet. They will also provide guidance on the setup, including store design, equipment procurement, and inventory management.

Training and Support: Apollo Tyres believes in nurturing their franchisees and offers comprehensive training programs to ensure that you are well-equipped to run a successful Dealership. From product knowledge to sales techniques, they will provide you with the necessary tools to excel in the tire industry.

Launch and Marketing: With the support of Apollo Tyres, plan an impactful launch of your Dealership outlet. Capitalize on their brand recognition and work closely with their marketing team to develop robust marketing strategies that drive customer footfall and brand visibility.

Cost and Fees

When investing in an Apollo Tyres Dealership, it is crucial to understand the cost and fees associated with the venture. Below, we outline the different elements of cost and fees breakdown:

Dealership Fee: To become an Apollo Tyres Dealership, an initial Dealership fee must be paid. This fee is a one-time payment and grants you the right to operate under the Apollo Tyres brand. The franchise fee varies depending on factors such as location, market potential, and existing competition.

Setup and Infrastructure Costs: Setting up a Dealership outlet involves various expenses, including store renovation, equipment installation, and inventory procurement. These costs can vary significantly based on the size of the outlet and the location-specific requirements.

Working Capital: It is essential to have an adequate amount of working capital to cover day-to-day operational expenses until the Dealership becomes self-sustaining. This includes costs such as staff salaries, utility bills, marketing expenses, and inventory replenishment.

Royalty Fees: Apollo Tyres charges a monthly royalty fee, which is typically a percentage of the Dealership’s gross sales. This fee contributes to ongoing support and access to their established brand and supply chain.

Advertising and Marketing Fees: Apollo Tyres requires Dealership to contribute to regional and national advertising and marketing initiatives. These fees ensure widespread brand visibility and drive customer traffic to your Dealership outlet.

Item Cost
Franchise fee Rs. 10-15 lakhs
Infrastructure and equipment Rs. 15-20 lakhs
Working capital Rs. 5 lakhs
Royalty fee 3% of net revenue
Marketing fee 2% of net revenue
Area requirement 1000-1500 square feet
Total investment Rs. 35-40 lakhs

Profit Margin

One of the key considerations when starting a Dealership is the potential profit margin. While the profit margin may vary depending on various factors such as location, competition, and market conditions, owning an Apollo Tyres Dealership offers the opportunity for a profitable business venture. However, a typical profit margin for an Apollo Tyres dealership is around 10-15%.

By leveraging the brand recognition, operational support, and extensive product range, Dealership can generate a steady stream of revenue. However, it is crucial to monitor expenses, manage inventory effectively, and provide excellent customer service to maximize profitability.

Also Read: How to Start JK Tyre Dealership in india | Cost, Fees, and Profit Margin

Pros and Cons

Before embarking on any Dealership opportunity, it is essential to evaluate the pros and cons. Here, we provide a balanced perspective to help you make an informed decision about starting an Apollo Tyres Dealership:


  • Established Brand: Apollo Tyres is a well-known brand in the tire industry, which brings credibility and customer trust.
  • Ongoing Support: As a franchisee, you can benefit from Apollo Tyres’ dedicated support system, including training, marketing assistance, and access to their wide distribution network.
  • Product Range: Apollo Tyres offers a diverse range of high-quality tires, ensuring that you can cater to various customer needs and preferences.
  • Global Presence: Apollo Tyres has a strong global presence, allowing franchisees to tap into international markets and leverage their global supply chain.
  • Technological Innovations: Apollo Tyres invests in advanced technologies and innovative practices, enabling franchisees to provide customers with cutting-edge tire solutions.


  • Initial Investment: Starting an Apollo Tyres Dealership requires a significant initial investment, including Dealership fees, setup costs, and working capital.
  • Operational Responsibility: Franchisees are responsible for the day-to-day operations of their outlet, including managing staff, inventory, and customer service.
  • Market Competition: The tire industry is highly competitive, necessitating strategic planning and effective marketing to differentiate your franchise outlet from competitors.
  • Royalty and Advertising Fees: Franchisees need to allocate a portion of their revenue towards royalty and advertising fees, which can impact profitability.


Starting an Apollo Tyres Dealership presents a compelling opportunity for aspiring entrepreneurs in the automotive industry. By following the step-by-step application process, understanding the costs and fees involved, and evaluating the potential profit margin, you can make an informed decision about embarking on this business venture. Assess the pros and cons carefully, considering your financial capabilities, market conditions, and personal aspirations. With Apollo Tyres’ established brand, ongoing support, and commitment to innovation, owning an Apollo Tyres Dealership can pave the way for a successful and rewarding entrepreneurial journey.


Can I choose the location for my Apollo Tyres Dealership outlet?

Yes, Apollo Tyres assists franchisees in selecting an ideal location based on market potential and other factors. However, final approval is subject to Apollo Tyres' evaluation and market analysis.

How long does it take to become an Apollo Tyres Dealership?

The time frame for becoming an Apollo Tyres Dealership can vary, depending on the application process, background checks, and legal documentation. It is best to consult with Apollo Tyres representatives for accurate timelines.

Do I need previous experience in the automotive industry to start an Apollo Tyres Dealership?

While prior experience in the automotive industry can be beneficial, it is not mandatory. Apollo Tyres provides comprehensive training programs to equip franchisees with the necessary skills and knowledge.

Are there ongoing fees besides the initial franchise fee?

Yes, Apollo Tyres charges monthly royalty fees and requires franchisees to contribute to regional and national advertising and marketing initiatives.

What support does Apollo Tyres provide to franchisees?

Apollo Tyres offers extensive support to franchisees, including training programs, marketing assistance, ongoing product updates, and access to their established supply chain.

Can I operate multiple Apollo Tyres franchise outlets?

Yes, subject to approval and market analysis, franchisees can operate multiple Apollo Tyres franchise outlets to leverage their business potential.

Hey everyone, Vishal here! I'm fascinated by the world of business, especially the exciting potential of franchising and spotting the next big idea. In my writing, expect a mix of in-depth franchise breakdowns, thought-provoking new business ideas, and practical advice to turn those ideas into reality.

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