How to Get Asian Paints Dealership | Cost, Fee, & Profit


Starting a business can be both exciting and challenging. If you’re considering venturing into the world of entrepreneurship, one profitable option to consider is becoming an Asian Paints dealership. Asian Paints, a leading paint company known for its quality products and innovative solutions, offers a lucrative opportunity for individuals who are passionate about the paint industry.

In this comprehensive guide, we’ll walk you through the process of obtaining an Asian Paints dealership, including the application process, costs and fees involved, and the potential profit margins.

Understanding Asian Paints Dealership

Before diving into the nitty-gritty details of acquiring an Asian Paints dealership, it’s essential to familiarize yourself with the company and what it entails. Asian Paints is a renowned paint manufacturer that has been operating for several decades. Their wide range of high-quality paints and products cater to various customer needs, making them a trusted brand in the industry. As an Asian Paints dealer, you’ll have the opportunity to offer these exceptional products to customers in your area, establishing yourself as a reputable source for all their painting requirements.

The Application Process

Becoming an Asian Paints dealership involves a step-by-step application process. Here’s a breakdown of the key stages to help you understand what to expect:

Research and Preparation:

  • Conduct thorough research on Asian Paints, its product range, and the market demand in your area.
  • Prepare a business plan that showcases your understanding of the market, target audience, and potential growth opportunities.
  • Familiarize yourself with the company’s requirements and policies for prospective dealers.

Contact Asian Paints:

  • Reach out to Asian Paints through their official channels to express your interest in becoming a dealer. – Official Site
  • Schedule a meeting or consultation to discuss the opportunity further.
  • During this stage, Asian Paints representatives may assess your suitability and evaluate your business plan.

Documentation and Legal Formalities:

  • Complete the necessary documentation provided by Asian Paints, including an application form detailing your personal and business information.
  • Comply with any legal requirements, licenses, or permits needed to operate a paint dealership in your area.

Evaluation and Approval:

  • Asian Paints will review your application, taking into account factors like your location, market potential, and credibility.
  • If your application meets their criteria, you will receive approval to proceed further.

Training and Onboarding:

  • Once approved, Asian Paints will provide you with comprehensive training on their products, business operations, and sales techniques.
  • Familiarize yourself with their marketing strategies and guidelines to effectively promote the brand.

Setup and Launch:

  • Establish a physical store or showroom with a suitable display of Asian Paints products.
  • Organize a grand opening to generate buzz and attract potential customers.

Cost and Fees

While embarking on an Asian Paints dealership can be a profitable venture, it’s important to understand the associated costs and fees. Here are the key financial factors to consider:

Initial Investment:

  • The initial investment required to set up an Asian Paints dealership can vary depending on factors such as location, store size, and inventory requirements.
  • This investment typically covers expenses such as store renovation, product inventory, fixtures, equipment, and marketing materials.

In India, the total cost of an Asian Paints dealership is from 6 to 8 lakhs. The breakdown of the entire investment is shown below.

  • Purchase of first stock and fees Between 3.5 and 4 lakhs (including GST) color-mixing equipment 1.5 to 2 million
  • 15,000 to 15,000 for the shop interior (racks, decor, signboards, furnishings, etc.).
  • Printer & computer equipment for 50,000 rupees
  • 20,000 rupees in other expenses
  • If you don’t own the store, the shop deposit plus the first month’s rent. The color-mixing device will be provided by Asian Paints and has a variety of settings, including automated and semi-automatic.
  • A retail space in a great location, a mixing machine, shop furnishings, and a computer with a printer are the major investments required to launch a paint dealership company.

It’s important to carefully evaluate these costs and fees before committing to an Asian Paints dealership. Prepare a detailed financial plan and consider seeking professional advice to ensure that you can comfortably sustain the business in the long run.

Also Read: How to Get Reliance Petrol Pump Dealership (Jio-bp)| Cost, Fees, and Profit

Profit Margin

On your trades, you’ll get a profit margin between 3% and 8%. Asian paints give less profit than many other brands, but this does not indicate that you will get less money. You will find more bargains than with other paint companies since, as you are probably aware, Asian Paints holds about 40% of the Indian paint market.

The organization’s strategies and awards determine the total margin and profit in each paint business. For its dealers, Asian paints set monetary and RPBT limitations.

Asian Paint Company provides cash discounts of up to 5% for payments made within three days, RPBT discounts of up to 3.5% for payments made within nine days, and discounts of up to 5% for payments made within three days of each other.

Asian paints account for over 40% of the Indian paint market. Asian Paints Company produces, sells, and distributes paints and coatings, as well as bathroom fixtures, home décor items, and associated services. the brands of paint.

Indigo Paint, Dulux Paint, Nerolac Paint, JSW Paint, Berger Paint, Nippon Paint, and Tata Paint Additionally, we are among the greatest companies in this sector.

Unlike other paint brands, Asian Paints solely uses a direct dealership model and does not provide distributorship.

While the exact profit margin may vary depending on factors such as location, competition, and market conditions, Asian Paints provides a fair and transparent structure for dealers. The profitability of your dealership will primarily be influenced by your sales volume, customer base, and operational efficiency.

By providing top-quality products and exceptional customer service, you can cultivate a loyal customer base and maximize your profit potential. Continuously adapt and innovative your marketing strategies, stay updated with the latest industry trends, and maintain strong relationships with your customers to ensure long-term success.


Becoming an Asian Paints dealership can open doors to a rewarding business venture in the paint industry. By understanding the application process, costs and fees involved, and potential profit margins, you can make an informed decision about pursuing this opportunity. Remember to conduct thorough research, prepare a robust business plan, and seek professional guidance if needed. With dedication, hard work, and a focus on customer satisfaction, your Asian Paints dealership has the potential to thrive and become a reputable player in the market.


Is prior experience in the paint industry required to become an Asian Paints dealer?

While prior experience is not mandatory, a basic understanding of the paint industry can be advantageous. Asian Paints provides comprehensive training and support to equip dealers with the necessary knowledge and skills to succeed.

How long does the application process take, on average?

The application process duration can vary depending on various factors. It is recommended to consult with Asian Paints representatives to get an estimate of the expected timeline.

Can I operate an Asian Paints dealership from a home-based setup?

Generally, Asian Paints prefers dealerships to have a physical store or showroom to display their products effectively. However, it's best to discuss specific requirements and possibilities with Asian Paints representatives during the application process.

Are there any ongoing marketing and advertising support provided by Asian Paints?

Yes, Asian Paints provides ongoing support and marketing assistance to its dealers. This includes access to marketing collaterals, advertising campaigns, and brand promotion activities to help dealers attract customers and grow their business.

Hey everyone, Vishal here! I'm fascinated by the world of business, especially the exciting potential of franchising and spotting the next big idea. In my writing, expect a mix of in-depth franchise breakdowns, thought-provoking new business ideas, and practical advice to turn those ideas into reality.

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