Introduction
Starting a franchise can be an exciting and profitable venture for entrepreneurs looking to enter the fast-food industry. One popular option is Biggies Burger, a well-established franchise known for its delicious burgers and top-notch service. In this article, we will guide you through the process of starting a Biggies Burger franchise, including an overview of their business model, the application process, cost breakdown, profit margins, pros and cons, and conclude with some frequently asked questions.
Business Model of Biggies Burger Franchise
Biggies Burger has successfully implemented a business model that revolves around delivering high-quality burgers made with fresh ingredients, combined with exceptional customer service. As a franchisee, you will benefit from their well-established reputation, standardized operating procedures, and ongoing support from the franchisor.
Biggies Burger maintains strict quality control measures ensuring that customers receive the same consistency and taste across all franchise locations. This dedication to quality has contributed to the brand’s popularity and customer loyalty over the years.
Biggies Burger Franchise have four types of business model:
BIGGIES BURGER – Biggies Burger is the flagship brand of Biggies Burger Pvt. Ltd. It offers a wide range of burgers, fries, sides, and desserts. Biggies Burger restaurants are typically located in high-traffic areas, such as shopping malls, movie theaters, and office buildings.
BIGGIES BURGER EXPRESS – Biggies Burger Express is a smaller, more streamlined version of the Biggies Burger restaurant. It offers a limited menu of burgers, fries, and drinks. Biggies Burger Express restaurants are typically located in airports, railway stations, and other busy transportation hubs.
BIGG CAFE – Bigg Cafe is a casual dining restaurant that offers a wider range of food and beverage options than Biggies Burger, including pizzas, pastas, and sandwiches. Bigg Cafe restaurants also have a full bar, serving cocktails, beer, and wine. Bigg Cafe restaurants are typically located in upscale neighborhoods and business districts.
BIGGIES BURGER Gourmet – Biggies Burger Gourmet is a fine dining restaurant that offers a unique dining experience. The menu features gourmet burgers made with high-quality ingredients, such as Angus beef, Kobe beef, and fresh seafood. Biggies Burger Gourmet restaurants also have a wide selection of wines and cocktails. Biggies Burger Gourmet restaurants are typically located in major cities and tourist destinations.
| Model | Description | Location |
|---|---|---|
| Biggies Burger | Flagship brand offering a wide range of burgers, fries, sides, and desserts | High-traffic areas, such as shopping malls, movie theaters, and office buildings |
| Biggies Burger Express | Smaller, more streamlined version of the Biggies Burger restaurant offering a limited menu of burgers, fries, and drinks | Airports, railway stations, and other busy transportation hubs |
| Bigg Cafe | Casual dining restaurant offering a wider range of food and beverage options than Biggies Burger, including pizzas, pastas, and sandwiches. Also has a full bar | Upscale neighborhoods and business districts |
| Biggies Burger Gourmet | Fine dining restaurant offering a unique dining experience with gourmet burgers made with high-quality ingredients. Also has a wide selection of wines and cocktails | Major cities and tourist destinations |
How to Apply/Step by Step Application Process
Research: Begin by researching the Biggies Burger franchise and understanding the requirements, expectations, and financial obligations associated with it. This will help you determine if it aligns with your goals and resources.
Contact the Franchise: Reach out to Biggies Burger franchise through official website to express your interest and request more information. They will provide you with a franchise information packet and answer any initial questions you may have.
Complete the Application: Fill out the franchise application form, providing detailed information about your background, experience, and financial capabilities. Be thorough and honest in your responses.
Background Check: Biggies Burger will conduct a comprehensive background check to verify the information provided in your application. This may include credit history, criminal records, and previous business experience.
Attend Franchise Orientation: If your application is approved, you will be invited to attend a franchise orientation session. During this session, you will learn more about the Biggies Burger franchise system, operational expectations, and ongoing support provided by the franchisor.
Sign Franchise Agreement: After completing the franchise orientation and satisfying any other requirements, you will be presented with a franchise agreement. Take the time to carefully review and understand the terms before signing.
Location and Training: Work with the franchisor to identify a suitable location for your Biggies Burger franchise. Once the location is secured, you will undergo comprehensive training on the operational aspects of running a Biggies Burger franchise.
Decor and Setup: With the guidance and support of the franchisor, you will set up your franchise location, ensuring it meets the brand’s standards and specifications for decor, layout, and equipment.
Grand Opening: Finally, you will launch your Biggies Burger franchise with a grand opening event, marketing efforts, and a strong focus on delivering exceptional customer experiences.
Cost and Fees
When considering starting a Biggies Burger franchise, it is essential to have a clear understanding of the financial aspects involved. Here is a breakdown of the main costs and fees associated with opening a franchise:
Initial Franchise Fee: The initial franchise fee for a Biggies Burger franchise is 8 Lakhs to 12 Lakhs. This fee grants you the right to operate a franchise and receive ongoing support from the franchisor.
Build-Out and Equipment Costs: Depending on the size and condition of the chosen location, you can expect to invest between 20 Lakhs to 60 Lakhs for build-out and equipment. This includes renovations, furniture, kitchen equipment, signage, and technology systems.
Inventory and Supplies: Initial inventory and supplies can cost around 5 Lakhs to 10 Lakhs. This covers food ingredients, packaging materials, cleaning supplies, and other necessary items.
Marketing and Advertising: You will need to allocate funds for local marketing and advertising efforts, which can range from 1 – 2 lakhs initially. Ongoing marketing expenses may vary depending on your location and target audience.
Royalty and Continuing Fees: As a franchisee, you are required to pay an ongoing royalty fee and continuing fees to the franchisor. The royalty fee is typically a percentage of gross sales, ranging from 4% to 6%. Continuing fees cover support services such as training updates and marketing material, usually around 1% to 2% of gross sales.
| Model | Total investment (INR) | Franchise fee (INR) | Payback period (months) | Mode of operations | Agreement term (years) |
|---|---|---|---|---|---|
| Biggies Burger | 33 Lakhs | 8 Lakhs | 20-30 | FOCO/FOFO | 5 |
| Biggies Burger Express | 30+ Lakhs | 8 Lakhs | 20-30 | FOCO/FOFO | 5 |
| Bigg Cafe | 40+ Lakhs | 8 Lakhs | 20-30 | FOCO/FOFO | 5 |
| Biggies Burger Gourmet | 70+ Lakhs | 12 Lakhs | 30-36 | FOCO/FOFO | 5 |
Profit Margin
The profit margin of a Biggies Burger franchise can vary depending on several factors, including location, operational efficiency, and market conditions. However, with careful management and adherence to the franchise system, franchisees can expect a healthy profit margin of around 15% to 20%.
It is crucial to note that profitability in the fast-food industry heavily relies on factors such as sales volume, customer satisfaction, and cost control measures. Maintaining a loyal customer base, controlling ingredient costs, and efficient staff management are all vital contributors to maximizing profit margins.
Also Read: How to Start Burger Singh Franchise in India | Cost, Fee, and 35% Profit Margin
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Pros and Cons
Pros:
- Established brand and proven business model
- Ongoing support and training from the franchisor
- Access to suppliers, deals, and bulk purchasing discounts
- Profit-sharing opportunities through a strong customer base and consistent sales
- Support network and camaraderie among fellow franchisees
Cons:
- Initial investment and ongoing fees and royalties
- Strict adherence to franchise guidelines and operational procedures
- Limited autonomy in decision-making processes
- Dependence on the franchisor for product/menu changes
- Market saturation in certain areas may impact profitability
Conclusion
Starting a Biggies Burger franchise can be a lucrative endeavor for individuals passionate about the fast-food industry and delivering exceptional dining experiences. With its well-established brand, comprehensive support system, and proven business model, Biggies Burger offers a promising opportunity to enter into the world of franchising.
However, it is essential to conduct thorough research, carefully analyze financial obligations, and consider the pros and cons before making a final decision. By following the outlined steps and investing effort into operational excellence, a Biggies Burger franchisee can enjoy the taste of success in the competitive and ever-growing fast-food market.
F.A.Q
How long does the application process take?
The application process typically takes around 4-6 weeks from submission to approval.
Can I open a Biggies Burger franchise in any location?
Biggies Burger provides support in choosing a suitable location that meets their criteria. They will guide you through the process to ensure the best chances of success.
Can I own multiple Biggies Burger franchises?
Yes, subject to approval and meeting the necessary qualifications, you have the opportunity to own multiple Biggies Burger franchises.
Can I sell my Biggies Burger franchise in the future?
Yes, franchisees have the option to sell their franchise to a qualified buyer, subject to the terms and conditions specified in the franchise agreement.
What ongoing support can I expect from the franchisor?
The franchisor provides ongoing support in areas such as marketing, training, operational guidance, and updates to keep your franchise successful and up-to-date with the latest industry trends.