Introduction
Starting a franchise can be a rewarding venture, offering the opportunity to tap into an established brand and proven business model. Bikanervala, a well-known name in the Indian food industry, offers aspiring entrepreneurs a chance to join their successful franchise and own a piece of this renowned brand. In this article, we will explore the business model, application process, cost and fees breakdown, profit margin, pros and cons, as well as conclude with some frequently asked questions about starting a Bikanervala franchise in India.
Business Model of Bikanervala Franchise
Bikanervala is a premier brand known for its delectable Indian sweets, snacks, and traditional cuisines. With a history spanning over six decades, Bikanervala has become synonymous with quality and authenticity. By starting a Bikanervala franchise, you align yourself with a recognized and trusted brand in the industry, ensuring a steady flow of customers to your door.
The franchise offers a comprehensive menu, encompassing an extensive range of products, including sweets, savory snacks, chaat, Indian bread, and various ready-to-eat meals. Bikanervala has perfected the art of culinary excellence, focusing on both taste and presentation, which is a hallmark of their success.
As a Bikanervala franchisee, you can expect to benefit from ongoing support and guidance from the parent company. This support includes assistance with site selection, interior design planning, staff training, and marketing strategies. Such robust support equips franchisees with the necessary tools to thrive in the competitive food industry.
How to Apply | Step-by-Step Application Process
Applying for a Bikanervala franchise involves a systematic process to ensure that both parties find the best fit. Let’s walk through the step-by-step application process:
Research and Familiarize Yourself: Understand the Bikanervala brand, its values, and the investment required. Acquire knowledge about the market potential in your desired location.
Initial Inquiry: Express your interest in starting a Bikanervala franchise by submitting an inquiry form available on their official website or reaching out to their franchise team directly.
Preliminary Meeting: Once the initial inquiry is accepted, you will be invited for a preliminary meeting where you will have the opportunity to ask questions and seek clarification about the franchise opportunity.
Application Form: Complete and submit the detailed application form provided by Bikanervala. This form will require you to provide essential information about your background, financial standing, and proposed location for the franchise.
Verification and Background Check: Bikanervala will conduct a thorough verification and background check to assess your eligibility and viability as a potential franchisee.
Franchise Disclosure Document (FDD): Upon successful completion of the verification process, you will receive the Franchise Disclosure Document. This document contains essential details about the franchise agreement, terms, and obligations.
Legal Consultation: Seek legal advice to thoroughly review the FDD and understand the legal aspects involved in becoming a Bikanervala franchisee.
Sign the Franchise Agreement: If you are satisfied with the terms and conditions outlined in the FDD, proceed to sign the franchise agreement with Bikanervala.
Site Selection and Setup: The franchise team will assist you in selecting an ideal location for your Bikanervala outlet. They will also provide guidance on interior design and the necessary equipment required to set up your franchise.
Training and Launch: Prior to the grand opening of your franchise, you and your staff will undergo comprehensive training conducted by Bikanervala. This training will cover product knowledge, quality standards, customer service, and operational procedures.
Grand Opening: Finally, launch your Bikanervala franchise with a grand opening, inviting potential customers to experience the unique flavors and offerings of this iconic brand.
Cost and Fees
Investing in a Bikanervala franchise involves certain costs and fees. Here is a breakdown of the expenses you can expect:
Franchise Fee: To acquire the franchise rights, you will be required to pay an initial franchise fee, which grants you the license to operate a Bikanervala outlet. The fee varies depending on the size and location of the franchise.
Equipment and Interior Setup: You will need to invest in equipment, furniture, fixtures, and interior design elements to set up your franchise outlet. The cost may vary based on the size and complexity of the outlet.
Inventory and Supplies: As a franchisee, you will be responsible for stocking your outlet with high-quality ingredients, raw materials, packaging, and other necessary supplies. The initial inventory cost will depend on the size of your outlet and the range of products you choose to offer.
Royalty and Advertising Fees: Bikanervala requires franchisees to pay a monthly royalty fee, which is a percentage of the gross sales generated by the franchise. Additionally, a portion of the royalty fee is allocated towards advertising and promotional activities to strengthen the brand’s presence.
Licenses and Permits: Ensure you have the necessary licenses and permits required by local authorities to operate a food business. Costs associated with obtaining these licenses may vary depending on the location and local regulations.
| Investment Component | Estimated Cost |
|---|---|
| Franchise fee | INR 10 lakhs |
| Infrastructure investment | INR 25-40 lakhs |
| Inventory | INR 5-10 lakhs |
| Marketing and advertising | INR 50,000 per year |
| Staff salaries | INR 1-2 lakhs per year |
| Insurance, utilities, and other overhead expenses | INR 1 lakh per year |
| Total cost | INR 41-51 lakhs |
| Area Requirement | 1200-2000 Sq ft |
Profit Margin
While the exact profit margin a Bikanervala franchisee can achieve varies, it can be lucrative given the brand’s popularity and customer base. The profit margin is influenced by various factors, including location, operational efficiency, product mix, and market demand. However, the average profit margin for a Bikanervala Franchise is around 10-15%.
By maintaining a strong focus on quality, customer service, and consistently delivering delightful culinary experiences, you can optimize your profit margin and enhance the long-term profitability of your Bikanervala franchise.
Also Read: How to Start Haldiram Franchise (Distributor) | 20% Profit Margin, Cost & Fee?
Pros and Cons
As with any business venture, starting a Bikanervala franchise comes with its own set of advantages and challenges. Let’s explore the pros and cons:
Pros:
- Established brand recognition and customer loyalty
- Comprehensive support and training from the parent company
- Wide variety of popular products catering to diverse tastes
- Continuous research and development to introduce innovative offerings
- Assistance in site selection, interior design, and marketing strategies
Cons:
- Initial investment and ongoing fees
- Need for effective management and supervision
- Intense competition in the food industry
- Adapting to changing market trends and preferences
- Extensive operational and regulatory compliance
Conclusion
Starting a Bikanervala franchise in India can be a promising entrepreneurial endeavor for those interested in the food industry. With a strong business model, comprehensive support, and a renowned brand name, Bikanervala offers prospective franchisees an opportunity to be a part of their success story. By carefully considering the investment, thoroughly understanding the process, and preparing diligently, you can embark on an exciting journey of owning and operating a Bikanervala franchise.
F.A.Q
Can I open a Bikanervala franchise in any city of India?
Yes, Bikanervala welcomes applications from across India. They evaluate potential locations based on market potential and viability.
How much time does it generally take to get the franchise application approved?
The approval process may take several weeks, as Bikanervala conducts a thorough background check and verification to ensure the suitability of potential franchisees.
Is prior experience in the food industry necessary to start a Bikanervala franchise?
While prior experience in the food industry can be advantageous, it is not mandatory. Bikanervala provides comprehensive training to equip you with the necessary skills and knowledge.
What ongoing support can I expect from Bikanervala as a franchisee?
Bikanervala offers continued support in areas such as site selection, interior design, staff training, marketing strategies, and operational guidance to help you achieve success.
Can I own multiple Bikanervala franchises?
Yes, subject to approval and availability of suitable locations, you can expand your ownership and operate multiple Bikanervala franchises.