Starting a franchise business can be a rewarding endeavor, especially when it comes to the ice cream industry. Cream Stone, a popular ice cream brand in India, offers a unique and exciting opportunity for entrepreneurs to become a part of their franchise network. In this article, we will explore the business model and provide a step-by-step guide on how to apply for a Cream Stone franchise. Additionally, we will delve into the cost and fees associated with this venture and analyze the potential profit margin it offers. By the end of this article, you will have a comprehensive understanding of what it takes to start a Cream Stone franchise in India.
Business Model of Cream Stone Franchise
Cream Stone follows a proven business model that has propelled them to success in the ice cream industry. As a Cream Stone franchisee, you will be part of a brand that prides itself on offering premium quality ice cream made from natural ingredients and unique flavors. The franchise provides an innovative and interactive ice cream experience where customers can create their own customized ice cream creations.
The Cream Stone franchise offers a variety of products including ice cream scoops, sundaes, milkshakes, and more. With a focus on delivering exceptional customer service and high-quality products, Cream Stone has developed a loyal customer base that continues to grow.
How to apply/ Step by step application process
To apply for a Cream Stone franchise, follow these step-by-step instructions:
Research: Begin by conducting thorough research on the Cream Stone franchise opportunity. Familiarize yourself with their brand, values, and business model.
Reach out: Contact the Cream Stone franchise team through their official website or by phone to express your interest in becoming a franchisee. Request an application form and any additional information you may need.
Application form: Fill out the provided application form with accurate and detailed information, including your personal and financial background, and your preferred location for the franchise.
Submit documentation: Gather all necessary documents such as identity proof, address proof, educational qualification certificates, and financial statements. Submit these documents along with the completed application form.
Interview and evaluation: Upon receiving your application, Cream Stone franchise team will review it and conduct an interview to assess your suitability as a franchisee. Be prepared to answer questions regarding your experience, financial capabilities, and commitment to the franchise.
Location selection: If your application is accepted, you will work closely with the Cream Stone team to identify and finalize a suitable location for your franchise. Consider factors such as foot traffic, proximity to target customers, and local competition.
Franchise agreement: Once a location is finalized, you will be required to sign a franchise agreement that outlines the terms and conditions of your partnership with Cream Stone. Review this agreement carefully and seek legal advice, if necessary, to ensure you fully understand the obligations and benefits involved.
Training and support: As a new Cream Stone franchisee, you will undergo extensive training that covers various aspects of running a successful ice cream business. This training will equip you with the knowledge and skills necessary to manage operations effectively.
Set up and launch: With guidance and support from the Cream Stone team, set up your franchise outlet according to their specifications. Once everything is in place, launch your Cream Stone franchise and start serving delicious ice cream to eager customers.
Cost and Fees
Starting a Cream Stone franchise requires a certain amount of investment. Here is a breakdown of the costs and fees associated with a Cream Stone franchise:
Franchise Fee: The initial franchise fee for a Cream Stone franchise is INR 5 lakhs. This fee grants you the rights to operate a Cream Stone outlet and access their established brand name and business model.
Equipment and Interior Setup: The cost of equipment and interior setup for a Cream Stone franchise may vary depending on the size and location of the outlet. On average, this expense ranges from INR 10 lakhs to INR 15 lakhs.
Raw Materials: To ensure the highest quality ice cream, you will need to purchase raw materials from approved suppliers. The cost of raw materials can vary depending on the scale of operations and seasonal fluctuations.
Marketing and Advertising: As a franchisee, you will need to contribute to local marketing and advertising efforts. The advertising fee is typically a percentage of your monthly sales and may range from 1% to 3%.
Royalty Fees: Cream Stone charges a monthly royalty fee of 6% of your net sales. This fee goes towards continuing support, product development, and maintaining the overall brand.
|Rs. 5 lakhs
|Infrastructure and equipment
|Rs. 10-15 lakhs
|Rs. 5 lakhs
|5% of net revenue
|2% of net revenue
|1000-1500 square feet
|Rs. 25-30 lakhs
It is important to note that these costs are estimates and may vary based on several factors. It is advisable to consult with the Cream Stone franchise team for the most up-to-date and accurate cost breakdown specific to your chosen location and outlet size.
The profit margin of a Cream Stone franchise can vary depending on various factors such as location, operational efficiency, and overall sales performance. With effective management and a strong customer base, franchisees can expect a profit margin of around 15% to 25%.
It is crucial to continuously analyze and optimize the operations of your Cream Stone franchise to maximize profitability. By consistently delivering exceptional customer experiences, controlling costs, and exploring new revenue opportunities, you can enhance your profit margin and achieve long-term success.
Pros and Cons
Pros of starting a Cream Stone franchise:
- Established brand: Cream Stone is a well-known and trusted brand in the ice cream industry in India.
- Unique concept: The customizable ice cream experience offered by Cream Stone sets it apart from its competitors.
- Training and support: Cream Stone provides comprehensive training and ongoing support to their franchisees, enabling them to effectively run their businesses.
- Growing market demand: The demand for high-quality ice cream continues to grow, presenting ample opportunities for expansion and profitability.
Cons of starting a Cream Stone franchise:
- Initial investment: Starting a Cream Stone franchise requires a significant upfront investment, which may be a barrier for some individuals.
- Market competition: The ice cream industry in India is highly competitive, and franchisees need to invest in marketing and customer retention strategies to stay ahead.
- Operational challenges: Like any business, running a Cream Stone franchise requires dedication, hard work, and meticulous attention to detail to ensure smooth operations and customer satisfaction.
Starting a Cream Stone franchise in India can be a lucrative and rewarding venture for entrepreneurs with a passion for the ice cream industry. By following the step-by-step application process, understanding the cost and fees involved, and analyzing the potential profit margin, you can make an informed decision about embarking on this exciting business opportunity. Remember, success in the franchise business relies on dedication, commitment, and a focus on providing exceptional customer experiences.
What are the prerequisites to become a franchisee?
While specific requirements can vary, you will generally need a suitable commercial space, the capacity to invest in the franchise setup, and a commitment to maintaining Cream Stone's high standards.
Do I need prior experience in the food industry?
While prior experience in the food industry can be an advantage, it is not always a strict requirement. Cream Stone provides thorough training to ensure that you and your staff are well-prepared to manage the franchise successfully.
How long does it take to set up a Cream Stone franchise?
The timeline for setting up a franchise can vary based on factors like location, permits, and construction. Typically, it may take a few months to launch your Cream Stone store.
Can I introduce my own ice cream flavors or products?
Cream Stone maintains a consistent menu and quality standards across its franchises. While innovation is encouraged, any additions or modifications to the menu would need to be approved by Cream Stone's management.
What is the growth potential for a Cream Stone franchise?
The dessert industry is always in demand, and Cream Stone's unique concept can provide you with significant growth potential. As a franchisee, you can tap into various customer segments and expand your business over time.
How long is the franchising term?
The franchising term spans a duration of five years.
In which regions does Cream Stone provide franchises?
Cream Stone provides franchises in various regions across India. While they do not offer franchises in Hyderabad due to an abundance of existing locations, they have expanded their company to several other cities. These include Bangalore, Mangalore, Chennai, Warangal, Nasik, Raipur, Ahmed Nagar, Pune, Chandrapur, Manipal, Mysore, Goa, Kolhapur, Indore, Pondicherry, Mumbai, Thane, Sangli, Belgaum, Aurangabad, Surat, Ahmedabad, Baroda, Kochi, Tirupathi, Bhubaneswar, Ooty, Hubli, Mahabaleshwar, Erode, Madurai, Vellore, and Salem. Additionally, Cream Stone is actively seeking opportunities for expansion in cities such as Bhopal, Nagpur, Kakinada, and more.