How to Start Dosa Plaza Franchise | Cost, Fee, and 30% Profit Margin


Starting a franchise is an exciting opportunity for entrepreneurs looking to enter the food industry. One of the most popular and successful franchise options in the Indian market is Dosa Plaza. With its wide range of delicious dosa varieties, Dosa Plaza has gained a loyal customer base across the country. In this blog post, we will provide a comprehensive guide on how to start a Dosa Plaza franchise, including the business model, application process, cost and fees breakdown, profit margin, pros and cons, as well as frequently asked questions.

Overview of Dosa Plaza Franchise

Dosa Plaza operates on a franchise model, allowing aspiring entrepreneurs to establish their own Dosa Plaza outlets. Established in 1992, Dosa Plaza has become synonymous with quality and innovation in the dosa industry. The brand offers a vast menu with over 100 varieties of dosas, making it a popular choice among dosa lovers.

Dosa Plaza provides extensive support to its franchisees, including training, marketing assistance, and a well-established supply chain. As a franchise owner, you will benefit from the brand recognition and operational expertise of Dosa Plaza, while enjoying the flexibility of being your own boss.

How to Apply/Step by Step Application Process

Applying for a Dosa Plaza franchise is a straightforward process. Here are the steps involved:

Research: Begin by conducting thorough research on Dosa Plaza and its franchise requirements. Familiarize yourself with the brand, its values, and its target audience.

Contact Dosa Plaza: Get in touch with the Dosa Plaza franchising team through their official website or by reaching out to their designated contact person. This initial interaction will help you gather more information and clarify any doubts you may have.

Application Form: Fill out the franchise application form provided by Dosa Plaza. This form will require you to provide your personal details, financial information, and preferred location for the franchise.

Face-to-Face Meeting: Once your application is reviewed and shortlisted, you will be invited for a face-to-face meeting with the Dosa Plaza team. This is an opportunity for both parties to get to know each other better and assess the suitability of the partnership.

Franchise Agreement: If both parties are satisfied after the meeting, you will be presented with the franchise agreement. Review the agreement carefully and seek legal advice if required. Once terms are mutually agreed upon, sign the agreement and pay the necessary fees.

Pre-Opening Support: Dosa Plaza will provide guidance and support during the setup phase of your franchise outlet, including site selection, interior design, staff recruitment, and training.

Grand Opening: After completing the necessary preparations, your Dosa Plaza franchise will be ready for its grand opening. Promote the launch through various marketing channels and start serving the delicious dosas that Dosa Plaza is known for.

Also Read: How to Start Sagar Ratna Franchise | Cost, Fee, and Profit Margin

Business Model & Investment Breakdown

Investing in a Dosa Plaza franchise requires a financial commitment. Here is a breakdown of the costs and fees involved:

Model A:

Sr.No. Description Amount
1 Interior & Fit out 4,20,000
2 Kitchen Equipment 3,50,000.0
3 General Equipment & Furniture 2,00,000
4 Company Logistics 3,00,000
5 Business Promotion & Licenses 50,000
6 Franchise Fees 10,00,000
7 Initial Inventory – Local 1,00,000
8 TOTAL COST 24,20,000.00

Model B:

Sr.No. Description 600 Sq. Ft. 1000 Sq. Ft.
1 Interior & Fit out 6,00,000 10,00,000
2 Kitchen Equipment 4,00,000 5,00,000
3 General Equipment & Furniture 5,50,000 6,50,000
4 Company Logistics 3,50,000 4,00,000
5 Business Promotion & Licenses 1,00,000 1,00,000
6 Franchise Fees 10,00,000 10,00,000
7 Initial Inventory – Local 1,00,000 1,00,000
8 TOTAL COST 31,00,000 37,50,000

Model C:

Sr.No. Description 1300 Sq. Ft. 2000 Sq. Ft.
1 Interior & Fit out 13,00,000 20,00,000
2 Kitchen Equipment 6,00,000 7,00,000
3 General Equipment & Furniture 8,15,000 12,00,000
4 Company Logistics 4,50,000 4,75,000
5 Business Promotion & Licenses 2,00,000 2,00,000
6 Franchise Fees 15,00,000 15,00,000
7 Initial Inventory – Local 1,00,000 1,50,000
8 TOTAL COST 49,65,000 62,25,000

Profit Margin

The profitability of your Dosa Plaza franchise will depend on various factors such as location, footfall, competition, pricing strategy, and operational efficiency. On average, Dosa Plaza franchises have reported a profit margin ranging from 25% to 30%. However, it is important to note that individual results may vary.

To maximize your profit margin, focus on offering exceptional customer service, maintaining consistency in food quality, and implementing cost-effective operations. Regularly review your financial performance and make necessary adjustments to optimize profitability.

Pros and Cons

Like any business opportunity, owning a Dosa Plaza franchise comes with its own set of advantages and challenges. Here are some of the pros and cons to consider before making your decision:


  • Strong brand recognition and reputation
  • Extensive support and training provided by Dosa Plaza
  • Wide range of dosa varieties to cater to diverse customer preferences
  • Established supply chain for consistent ingredient quality
  • Opportunity to tap into the growing demand for Indian cuisine both domestically and internationally


  • Initial investment and ongoing royalty fees
  • Operations and staffing management can be challenging
  • Intense competition in the food industry
  • Reliance on regional popularity and demographic preferences

Consider these factors carefully and evaluate whether the Dosa Plaza franchise aligns with your goals, resources, and capabilities.


Starting a Dosa Plaza franchise can be a profitable venture for aspiring entrepreneurs in the food industry. By following the step-by-step application process, understanding the costs and fees involved, considering the profit margin potential, as well as evaluating the pros and cons, you can make an informed decision.

Remember, owning a franchise requires dedication, hard work, and attention to detail. With the right mindset, support from Dosa Plaza, and a passion for delivering exceptional dosas, you can embark on a rewarding entrepreneurial journey.


Can I open multiple Dosa Plaza outlets?

Yes, Dosa Plaza allows franchisees to open multiple outlets based on performance and approval from their franchise management.

Can I customize the menu for my Dosa Plaza franchise?

While Dosa Plaza maintains a standard menu across all outlets to maintain brand consistency, slight customization may be possible based on local preferences and approval from the franchisor.

How long does it take to break even and start making a profit?

The time to break even and start making a profit will vary depending on several factors, including location, operational efficiency, marketing efforts, and local market conditions. On average, franchisees have reported a break-even period of 1 to 2 years.

Is prior experience in the food industry required?

Prior experience in the food industry is not mandatory. Dosa Plaza provides comprehensive training and support to franchisees, including operations, inventory management, and customer service.

Can I sell my Dosa Plaza franchise?

Yes, you can sell your Dosa Plaza franchise with prior approval from the franchisor. The transfer process will involve certain procedures and requirements to ensure a smooth transition for the new franchisee.

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