How to Start Essar Petrol Pump Dealership | Cost, Fees, and 15% Profit Margin


Starting a petrol pump dealership in India can be a lucrative business opportunity for aspiring entrepreneurs. With the rise in the demand for fuel and the country’s ever-growing transportation needs, petrol pump businesses play a crucial role in ensuring a steady supply of fuel to the masses. Essar Petrol Pump Dealership is a renowned brand in the industry, known for offering quality fuel and excellent service.

In this article, we will provide you with a comprehensive guide on how to start an Essar Petrol Pump Dealership in India, covering aspects such as the business model, application process, cost and fees breakdown, profit margin, pros and cons, and concluding with a set of frequently asked questions.

Business Model of Essar Petrol Pump Dealership

Essar Petrol Pump Dealership is part of Essar Oil and Gas Retail Limited (EOGRL), a leading player in the Indian fuel industry. With a vast network of operational outlets across the country, Essar provides customers with high-quality fuel and an exceptional retail experience.

As an Essar Petrol Pump Dealer, you become an authorized retailer of Essar’s fuel products, allowing you to tap into their established brand reputation and extensive customer base. Essar’s business model focuses on creating profitable partnerships with passionate entrepreneurs who are committed to delivering superior service and maintaining the highest industry standards.

How to apply/ Step by step application process

Applying for an Essar Petrol Pump Dealership involves several crucial steps. Here’s a detailed breakdown of the application process:

Initial Enquiry: Contact Essar Oil and Gas Retail Limited through their official website or directly reach out to their sales team to express your interest in becoming a petrol pump dealer. They will provide you with the necessary information and guidance to proceed.

Location and Land: Identify a suitable location for your petrol pump, keeping in mind factors such as accessibility, traffic flow, and potential customer base. Ensure that you have legal ownership or leasehold rights to the land before proceeding.

Submit Application: Prepare a comprehensive application package that includes all the necessary documents, such as your identity proof, address proof, land ownership/lease documents, financial statements, and any other specifications mentioned by Essar. Submit the package to the designated Essar office along with the prescribed application fee.

Site Verification and Feasibility Study: Essar’s team will conduct a thorough site verification and feasibility study to assess the commercial viability of your proposed location. This step includes evaluating factors like the proximity of competitors and the potential volume of business.

Personal Interview: If your application and site verification are deemed satisfactory, you will be invited for a personal interview with the Essar selection committee. This interview is crucial to showcase your passion, business acumen, and commitment to the highest standards.

Document Verification and Agreement: Upon successfully clearing the personal interview, Essar will verify all your submitted documents. Once verified, you will be required to sign an agreement defining the terms and conditions of the dealership, including obligations, rights, and responsibilities.

Infrastructure Development: After signing the agreement, you can begin the infrastructure development of your petrol pump as per Essar’s guidelines and specifications. This includes constructing the fuel station, installing necessary equipment, and setting up the retail space.

Training and Commissioning: Essar will provide you with comprehensive training and support to ensure you are well-equipped to handle the day-to-day operations of your petrol pump. Once training is complete, the commissioning process will be initiated, allowing you to start your Essar Petrol Pump Dealership.

Cost and Fees

Starting an Essar Petrol Pump Dealership involves various costs and fees. Here’s a breakdown of the financial aspects:

Application Fee: There is an upfront non-refundable application fee that you need to pay while submitting your application package. The exact amount may vary, so it’s advisable to check with Essar for the latest fee.

Security Deposit: Essar requires a security deposit, which serves as a guarantee for compliance with the dealership agreement. The deposit amount varies depending on the location and other factors. It is refundable upon the termination of the agreement, subject to meeting all terms and conditions.

Infrastructure Development: The cost of infrastructure development, including land construction, equipment installation, and retail space setup, is borne by the petrol pump dealer. This cost can vary significantly based on the location, size, and customization requirements.

Working Capital: You need to consider the working capital required to manage day-to-day operations, including fuel inventory, staff salaries, maintenance expenses, and other operational costs.

Marketing and Advertising: Allocating a budget for marketing and advertising initiatives is essential to create awareness and attract customers. This cost varies based on the dealership’s promotional strategies and local market dynamics.

Investment Component Estimated Cost
Franchise fee INR 5 lakhs
Infrastructure investment INR 50-70 lakhs
Inventory INR 5-10 lakhs
Marketing and advertising INR 50,000 per year
Staff salaries INR 1-2 lakhs per year
Insurance, utilities, and other overhead expenses INR 1 lakh per year
Total cost INR 70-85 lakhs
Area Requirement 800-1200 Sq ft

It’s crucial to note that the exact financial requirements will vary depending on factors such as location, land cost, and market conditions. It is recommended to consult Essar directly for accurate cost estimations and financial planning.

Profit Margin

The profit margin of an Essar Petrol Pump Dealership depends on various factors such as location, volume of sales, operational efficiency, and prevailing market conditions. While Essar does not disclose specific profit margin ranges, However, the average profit margin for an Essar Petrol Pump Dealership is around 10-15%. Their business model focuses on driving profitability for their dealers. By providing high-quality fuel, competitive pricing, and a superior customer experience, Essar aims to maximize the profit potential of their dealerships.

To increase profitability, it’s essential to optimize operational efficiency, minimize wastage, and effectively manage costs. By maintaining a loyal customer base and strategically pricing your products, you can steadily increase your profit margin over time. It’s worth noting that the profit margin can vary across different Essar Petrol Pump Dealerships, and individual dealer performance plays a significant role in determining profitability.

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Pros and Cons

Before diving into any business venture, it’s essential to evaluate the pros and cons. Here are some advantages and challenges associated with starting an Essar Petrol Pump Dealership:


  • Established Brand: Being associated with Essar gives you access to an established brand known for its quality fuel and excellent customer service.
  • Training and Support: Essar provides comprehensive training and ongoing support to ensure you are well-equipped to handle the operations and challenges of running a petrol pump.
  • Profit Potential: Owning an Essar Petrol Pump can be financially rewarding, given the brand’s focus on profitability and a large customer base.
  • Long-Term Partnership: Essar aims to build long-term partnerships with their dealers, fostering loyalty and trust.


  • High Competition: The fuel retail industry in India is competitive, and establishing a new petrol pump may face competition from existing outlets.
  • Initial Investment: Starting an Essar Petrol Pump Dealership requires a significant upfront investment and ongoing operational expenses.
  • Regulatory and Compliance: The fuel industry in India is subject to various governmental regulations, and compliance with these regulations can be challenging and time-consuming.


Starting an Essar Petrol Pump Dealership in India can be an exciting and profitable business opportunity for entrepreneurs passionate about the fuel industry. By following the step-by-step application process, understanding the cost and fees involved, and evaluating the profit potential, you can make an informed decision about venturing into this field. Remember to weigh the pros and cons and to conduct thorough research and financial planning before embarking on your journey as an Essar Petrol Pump Dealer.


Can I apply for an Essar Petrol Pump Dealership if I don't own the land?

Yes, you can apply even if you don't own the land. However, having a leasehold right or legal ownership of the proposed location is essential to proceed with the application process.

Can you provide an estimate of the security deposit amount?

The security deposit amount varies depending on factors such as location, site feasibility, and other specific considerations. It is advisable to contact Essar directly for accurate information regarding the security deposit requirement.

How long does the application process take?

The application process duration can vary based on multiple factors, including document verification, site feasibility study, and personal interview scheduling. Typically, the process may take several months from initial application submission to commissioning your petrol pump.

Is there any provision for funding or loans from Essar to assist with the initial investment?

Essar does not explicitly mention any provision for funding or loans. Petrol pump dealers are generally expected to arrange their own financing for the initial investment and working capital requirements.

Can I choose my own fuel pricing, or is it regulated by Essar?

As an Essar Petrol Pump Dealer, you have flexibility in determining the selling price based on market dynamics and competition. However, Essar may provide guidelines or recommend pricing strategies to ensure competitiveness and profitability.

Hey everyone, Vishal here! I'm fascinated by the world of business, especially the exciting potential of franchising and spotting the next big idea. In my writing, expect a mix of in-depth franchise breakdowns, thought-provoking new business ideas, and practical advice to turn those ideas into reality.

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