How to Start FirstCry Franchise in India | Cost, Fee, and Profit Margin


Starting a franchise can be an exciting and profitable venture for aspiring entrepreneurs. One franchise opportunity that has gained significant popularity in recent years is FirstCry, a leading online baby and kids products retailer in India. In this article, we will delve into the business model and overview of FirstCry, guide you through the step-by-step process of how to apply for a FirstCry franchise, discuss the cost and fee associated with it, explore the profit margin potential, weigh the pros and cons, and provide you with a comprehensive conclusion.

FirstCry Franchise Business Model

FirstCry operates on a franchise model, which allows individuals to become part of their successful retail network. With a vast selection of baby and kids products, FirstCry has established itself as a trustworthy brand in the industry. By becoming a franchisee, you have the opportunity to tap into this well-established market and leverage the brand’s reputation and customer base.

As a FirstCry franchisee, you will have access to a comprehensive range of products, including clothing, toys, accessories, and essentials for children of various age groups. This allows you to cater to the diverse needs of parents and caregivers in your local area.

How to Apply – Step by Step

Applying for a FirstCry franchise is a straightforward process. Here is a step-by-step guide to help you navigate through the application:

  1. Research and Evaluation: Begin by conducting thorough research about the franchise opportunity and assess if it aligns with your business goals and interests. Evaluate the potential demand for baby and kids products in your target location.
  2. Contact FirstCry: Get in touch with the FirstCry franchise team through their official website or contact information provided. Express your interest in becoming a franchisee and request further details.
  3. Initial Discussion: Once you establish contact with the franchise team, they will arrange an initial discussion to understand your background, financial capabilities, and location preferences. This step is crucial for both parties to assess the feasibility of the partnership.
  4. Submission of Application: After the initial discussion, you will be required to complete and submit the franchise application form. This form collects relevant information about your business experience, financial stability, and proposed location for the franchise.
  5. Franchise Agreement: If your application meets the required criteria, you will proceed to the franchise agreement stage. Review the agreement carefully, ensuring that all terms and conditions are clear and satisfactory.
  6. Site Selection and Setup: Once the franchise agreement is signed, you will work closely with the FirstCry team to identify and finalize the appropriate location for your franchise store. They will provide guidance on store design, layout, and setup.
  7. Training and Support: FirstCry values the success of their franchisees and offers comprehensive training and support. You will receive training on inventory management, customer service, marketing strategies, and other essential aspects of running a successful franchise business.
  8. Launch and Operation: With the store setup complete and your training completed, it’s time to launch your FirstCry franchise. Implement the strategies learned during the training phase, focus on providing excellent customer service, and actively promote your store to maximize its potential.

Cost and Fee of FirstCry Franchise

Investing in a franchise requires careful consideration of the cost and fee involved. Here are the key financial aspects to keep in mind when starting a FirstCry franchise:

  • Franchise Fee: The franchise fee to become a FirstCry franchisee is Rs. 2 lakhs. This fee grants you the right to operate as an authorized FirstCry store and benefit from their brand recognition and operational expertise.
  • Infrastructure and Setup: Apart from the franchise fee, you will need to allocate funds towards infrastructure setup, including store construction, fixtures, shelves, signage, and initial inventory. The cost of setting up a FirstCry store can vary depending on the location and size of the store.
  • Working Capital: It’s crucial to have sufficient working capital to cover day-to-day expenses, such as employee salaries, restocking inventory, marketing activities, and operational costs. The amount required for working capital will depend on the specific needs of your franchise store.

Here is a breakdown of the costs involved in opening a FirstCry franchise:

Cost or Expense Amount (INR)
Franchise Fee 2 lakhs
Initial Inventory 10 lakhs
Marketing and Advertising 2 lakhs
Other Costs 2 lakhs
Total Investment 20-25 lakhs
Working Capital 10 lakhs
Inventory 10 lakhs
Other Expenses 2 lakhs

Also Read: MR DIY Franchise in India | Cost, Fee, and Profit Margin

How to Start Tumbledry Franchise | Cost, Fee, and Profit Margin

Profit Margin

The potential for profit margin is an important factor to consider before investing in any franchise opportunity. While we cannot provide exact figures as profit margins can vary based on several factors, including location, competition, and management efficiency, FirstCry offers a promising potential for profitability.

By leveraging FirstCry’s strong brand recognition, extensive product range, and competitive pricing, franchisees have the opportunity to attract a steady flow of customers. Additionally, FirstCry’s efficient supply chain management and centralized procurement can contribute to better margins. However, FirstCry estimates that its franchisees can generate a profit margin of 25%-30%.

To optimize profit margin, it is crucial to focus on effective inventory management, offering superior customer service, implementing marketing strategies, and continuously adapting to the evolving needs of the target market.

Pros and Cons

Before embarking on a FirstCry franchise journey, it’s essential to weigh the pros and cons associated with this business opportunity. Here is a brief overview:


  • Established Brand: FirstCry is a well-known and trusted brand in the baby and kids products industry, which can help attract customers and build credibility for your franchise store.
  • Comprehensive Product Range: Having access to a diverse range of products enables you to cater to a wider customer base and increase sales potential.
  • Training and Support: FirstCry provides robust training and ongoing support to franchisees, helping them navigate the challenges of running a retail store successfully.
  • Market Potential: The demand for baby and kids products in India remains high, presenting a significant market opportunity for franchisees.


  • Initial Investment: Starting a FirstCry franchise requires a substantial initial investment, including the franchise fee and store setup costs.
  • Competition: The baby and kids products industry is competitive, and there may be existing players in your target location. It’s important to carefully assess the competitive landscape before committing to a franchise.
  • Operational Challenges: Running a retail store comes with its own set of operational challenges, such as inventory management, managing customer expectations, and employee supervision.


Starting a FirstCry franchise in India can be a lucrative business opportunity for individuals passionate about the baby and kids products industry. By following the step-by-step application process, understanding the costs involved, and considering the potential profit margin, you can make an informed decision about venturing into this franchise model. Remember, success in any franchise business requires dedication, hard work, and a customer-centric approach to thrive in a competitive market.


Can I apply for a FirstCry franchise if I have no prior business experience?

Yes, FirstCry welcomes both experienced entrepreneurs and individuals new to the business world. However, having a basic understanding of retail operations can be beneficial.

Is training provided by FirstCry?

Absolutely! FirstCry offers comprehensive training programs for franchisees and their staff, covering various aspects, including product knowledge, customer service, inventory management, and marketing strategies

Can I choose the location for my FirstCry franchise?

While you can express your preferences, the final decision on the location of your franchise store will be determined by FirstCry based on various factors, including market potential and proximity to existing stores.

Hey everyone, Vishal here! I'm fascinated by the world of business, especially the exciting potential of franchising and spotting the next big idea. In my writing, expect a mix of in-depth franchise breakdowns, thought-provoking new business ideas, and practical advice to turn those ideas into reality.

Leave a comment