How to Start a Podcast with No Audience 2024


Starting a podcast from scratch may seem daunting, but it is an achievable goal that can lead to a loyal and engaged audience. In this comprehensive guide, we will walk you through the step-by-step process of how to start a podcast with no audience. We will also address the related question of how much it costs to start a podcast. Whether you’re a solo creator, an expert in a specific field, or a business owner, this guide will equip you with the knowledge and tools needed to launch a successful podcast and build a dedicated following.

Understanding the Importance of Podcasting

Podcasting has experienced exponential growth in recent years, becoming a popular medium for sharing knowledge, entertaining audiences, and building communities. With millions of people tuning in to podcasts daily, starting your own podcast offers numerous benefits, such as:

  • Establishing yourself as an authority in your niche or industry.
  • Developing a loyal and engaged community of listeners.
  • Creating opportunities for networking and collaboration.
  • Generating additional income through sponsorships and monetization strategies.

Finding Your Niche and Defining Your Podcast’s Purpose

Before diving into podcast production, it’s crucial to identify your target audience and determine what unique value your podcast will provide. Consider the following steps:

  1. Research your desired niche and identify gaps or untapped topics.
  2. Define the purpose of your podcast and the specific audience you aim to serve.
  3. Narrow down your podcast’s focus to ensure you attract the right listeners.

Planning Your Podcast’s Format and Episodes

Choosing a suitable podcast format is vital to creating an engaging and consistent experience for your audience. Consider the following formats:

  • Solo shows: Hosting your podcast alone, focusing on delivering valuable insights and engaging storytelling.
  • Interview-style shows: Inviting guests to share their expertise and experiences.
  • Panel or discussion shows: Gathering a group of experts or enthusiasts to explore specific topics.
  • Storytelling shows: Crafting narratives and storytelling to entertain and captivate listeners.

Once you’ve settled on a format, plan your episodes by:

  1. Brainstorming episode ideas that align with your podcast’s purpose and target audience.
  2. Creating a content calendar or schedule to ensure consistency and prevent last-minute scrambling.

Selecting the Right Equipment and Software

While you don’t need high-end equipment to start a podcast, investing in quality tools will improve your audio production. Consider the following essentials:

  1. Microphone: Choose a USB or XLR microphone based on your budget and recording environment.
  2. Headphones: Opt for closed-back headphones to minimize sound bleed during recording.
  3. Pop filter: Attach a pop filter to your microphone to reduce plosive sounds.
  4. Audio interface (if using an XLR microphone): Connect your microphone to your computer using an audio interface.
  5. Recording and editing software: Utilize free or affordable software such as Audacity, GarageBand, or Adobe Audition.

Also Read: How to Make Money with Audible: Your Guide to Earning Passive Income 2024

Recording and Editing Your Podcast

Once you have your equipment ready, follow these steps to record and edit your podcast:

  1. Find a quiet and acoustically favorable location for recording.
  2. Set up your equipment and adjust microphone settings for optimal audio quality.
  3. Start recording and maintain a natural and conversational tone throughout.
  4. Edit your podcast using your chosen software, removing mistakes, pauses, and background noise.
  5. Enhance the audio quality by applying equalization, compression, and normalization techniques.

Designing Captivating Podcast Artwork and Branding

Your podcast’s artwork and branding play a significant role in attracting potential listeners. Consider the following tips:

  1. Design eye-catching podcast artwork that reflects your podcast’s content and niche.
  2. Utilize contrasting colors, bold typography, and relevant imagery to make your artwork stand out.
  3. Create a cohesive branding strategy by extending your artwork’s visual elements to your website, social media channels, and promotional materials.

Creating Engaging Show Notes and Transcripts

Show notes and transcripts provide additional value to your episodes and improve discoverability. Here’s how you can create compelling written content:

  1. Write concise and engaging summaries of each episode, highlighting the main topics or takeaways.
  2. Include timestamps for key moments or segments to help listeners navigate the episode.
  3. Consider hiring transcription services to create accurate and accessible transcripts for each episode.

Platforms to Start Your Podcast

PlatformFree PlanPaid PlansFeatures
BuzzsproutYes, 2 hours per month$12/month, $18/month, $24/monthUser-friendly interface, advanced analytics, monetization tools
PodbeanYes, 10 episodes, 500MB storage$9/month, $19/month, $39/monthUnlimited storage and bandwidth on paid plans, website builder, mobile app
AnchorYes$9/month, $29/month, $49/monthFree plan includes basic hosting and distribution, paid plans offer advanced analytics, monetization tools, and listener Q&A
Captivate7-day free trial$17/month, $47/month, $97/monthAdvanced analytics, monetization tools, private podcasting, video podcasting
Transistor14-day free trial$19/month, $49/month, $99/monthDynamic episode pricing, embeddable web player, private podcasting
AcastFree plan with limited features€25/month, €50/month, €100/monthGlobal distribution, advanced analytics, monetization tools, team collaboration
Simplecast14-day free trial$15/month, $40/month, $80/monthUser-friendly interface, advanced analytics, monetization tools, private podcasting

Submitting Your Podcast to Directories and Platforms

To reach a wider audience, submit your podcast to popular directories and platforms like Apple Podcasts, Spotify, and Google Podcasts. Follow these steps:

  1. Create an account on each platform and complete the necessary profile information.
  2. Prepare your podcast’s RSS feed URL and submit it to the directories/platforms.
  3. Double-check your podcast’s information, such as title, description, and artwork, to ensure consistency across platforms.

Promoting Your Podcast with No Audience

Even with no existing audience, you can effectively promote your podcast and attract listeners. Implement the following strategies:

  1. Leverage social media platforms to share episode updates, behind-the-scenes content, and engage with your target audience.
  2. Collaborate with relevant influencers, experts, or other podcasters to cross-promote each other’s shows.
  3. Guest appearances on other podcasts or interviews with industry leaders can introduce you to new listeners.
  4. Utilize email marketing to build a dedicated subscriber base and regularly update them with new episodes and exclusive content.
  5. Engage with your listeners through comments, direct messages, or a dedicated forum to foster a sense of community.

How Much Does It Cost to Start a Podcast

Cost CategoryHobby Podcast (Approx. Range)Professional Podcast (Approx. Range)
Equipment:$100 – $350$500 – $5,000
Microphone(s)$50 – $200$200 – $1,000+
Headphones$20 – $100$100 – $500
Recording SoftwareFree – $20/month$20/month – $100/month
Audio Interface (optional)$0 – $200$200 – $500
ComputerExisting – UpgradeExisting – Upgrade or $500+
Soundproofing (optional)$0 – $200$200 – $1,000+
Hosting & Distribution:$0 – $15/month$15 – $100/month
Free platforms with limited featuresPaid platforms with better features and analytics
Editing & Production (optional):Free (DIY)$50 – $250/episode
Editing softwareFreelance editors or agencies
Optional Costs:
Website$0 – $20/month$20/month – $100/month
Music & Sound EffectsFree – $10/episode$10 – $50/episode
Marketing & Promotion$0 – VariesVaries
Total Estimated Cost:$100 – $500$1,000 – $8,000+

Monetizing Your Podcast

While building an audience should be your primary focus initially, exploring monetization methods can help sustain and grow your podcast’s success. Consider these strategies:

  1. Sponsorships: Partner with companies or brands that align with your podcast’s niche and values.
  2. Affiliate marketing: Promote products or services that you genuinely believe in and earn a commission when listeners make purchases.
  3. Merchandise: Create branded merchandise, such as t-shirts, mugs, or stickers, and sell them to your audience.
  4. Crowdfunding: Utilize platforms like Patreon or Ko-fi to allow your listeners to support your podcast financially.
  5. Workshops, courses, or coaching: Share your expertise by offering paid workshops, online courses, or one-on-one coaching sessions.

Analyzing Your Podcast’s Performance and Improving Over Time

To ensure your podcast continues to grow and engage listeners, regularly analyze its performance and make data-driven improvements. Consider the following steps:

  1. Utilize podcast analytics tools to track key performance metrics like downloads, listener demographics, and retention rates.
  2. Pay attention to listener feedback through reviews, comments, or surveys, and use it to improve your content and delivery.
  3. Experiment with different episode formats, topics, or guest selections to determine what resonates most with your audience.
  4. Continuously educate yourself on podcasting trends, industry insights, and new technologies to stay ahead of the curve.


Starting a podcast from scratch may require time, dedication, and perseverance, but the rewards are well worth the effort. By following the steps outlined in this guide, you can confidently navigate the world of podcasting, even with no existing audience. Remember to find your niche, plan your format, invest in quality equipment, and promote your podcast effectively. With consistency, engaging content, and a genuine passion for your subject matter, you can build a thriving podcast and connect with a community of loyal listeners.

Now it’s time to take action! Embrace the journey of podcasting, and watch your show evolve and grow over time. Best of luck in launching your successful podcast and connecting with your audience!

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