How Much Jollibee Franchise Cost 2024 | Profit Margin


Starting a franchise can be an exciting and lucrative business venture. Jollibee, a popular fast-food chain known for its delicious Filipino dishes, offers franchise opportunities to entrepreneurs looking to enter the food industry. In this blog post, we will explore the step-by-step process of starting a Jollibee franchise, including the cost and fees involved, as well as the potential profit margin. So, if you’re interested in joining the Jollibee family and bringing their flavorful meals to your community, read on!

Business Overview of Jollibee Franchise

Before we dive into the application process, let’s take a moment to understand the business model and get an overview of what Jollibee franchise entails. Jollibee started as a small ice cream parlor in the Philippines and has now grown into a global brand with over 1,300 stores worldwide. Their success lies in offering a unique blend of local flavors and international favorites, catering to diverse palates.

As a Jollibee franchisee, you will have the opportunity to run your own store and serve Jollibee’s signature menu items, including their famous Chickenjoy, burger steak, and Jolly Spaghetti. Jollibee provides franchisees with extensive training and support, ensuring that you have the necessary skills and knowledge to thrive in the competitive fast-food industry.

How to Apply for Jollibee Franchise

Applying for a Jollibee franchise is a straightforward process. Let’s break it down into step-by-step instructions to help you get started:

  • Research and Self-Assessment: Before applying, it’s essential to do thorough research and evaluate your suitability for a Jollibee franchise. Consider factors like your financial resources, experience in the food industry, and your passion for the brand.
  • Submit an Inquiry: The first step is to visit the official Jollibee website and submit an inquiry expressing your interest in becoming a franchisee. Provide your contact details and any relevant background information.
  • Attend Franchise Orientation: Once your inquiry is received and reviewed, you will be invited to attend a franchise orientation session. This is an opportunity for you to learn more about the franchise requirements, obligations, and benefits.
  • Submit the Application Form: After attending the orientation, you can complete the application form provided by Jollibee. The application form requires detailed information about your personal background, financial capabilities, and proposed location for the franchise.
  • Evaluation and Interview: Once your application is submitted, Jollibee will evaluate your qualifications and may conduct an interview to further assess your suitability as a franchisee. This is an excellent opportunity for you to showcase your passion and commitment to the brand.
  • Site Selection and Development: If your application is approved, Jollibee will assist you in selecting a suitable site for your franchise. They will also guide you through the development process, ensuring that your store aligns with Jollibee’s brand standards and guidelines.
  • Training and Store Opening: Before your store opens its doors to customers, you will undergo comprehensive training provided by Jollibee. This training covers various aspects of operating a Jollibee franchise, including food preparation, customer service, and financial management. Once the training is completed, you will be ready to launch your Jollibee franchise!

Also Read: How Much Duck Donuts Franchise Cost | 20% Profit Margin

Jollibee Franchise Cost & Investment Breakdown:

Starting a Jollibee franchise requires a significant investment. Let’s break down the costs involved:

  • Franchise Fee: The franchise fee for a Jollibee store ranges from $35,000 to $50,000, depending on the store format and location. This fee grants you the right to operate a Jollibee franchise and access their proven business model.
  • Construction and Equipment: You will be responsible for the construction and renovation of the store, as well as purchasing the necessary equipment. This cost can vary depending on factors such as the store size and the existing infrastructure at the chosen location.
  • Initial Inventory and Supplies: As a franchisee, you will need to purchase an initial inventory of ingredients, packaging materials, and other supplies. Jollibee provides a list of approved suppliers to ensure that you maintain the quality and consistency of their products.
  • Royalty and Advertising Fees: In addition to the initial investment, Jollibee franchisees are required to pay ongoing royalty and advertising fees. The royalty fee is typically a percentage of the store’s gross sales, while the advertising fee contributes to national and local marketing campaigns.
  • Working Capital: It’s crucial to have sufficient working capital to cover the day-to-day expenses of running the franchise, such as employee salaries, utilities, and maintenance costs.
Franchise Fee$35,000One-time fee for the franchise rights.
Initial Investment$750,000 – $2,000,000Covers expenses like equipment, inventory, signage, working capital, and leasehold improvements. Varies based on size and location.
Real Estate & ConstructionVariesDepends on location, size, lease terms, and build-out needs. Can be a significant cost factor.
Land & Lease CostsVariesDepends on location, size, lease terms, and potential purchase or lease agreement.
Inventory & Supplies$50,000 – $75,000Initial stock of ingredients, packaging, and other operational supplies.
Marketing & Advertising$25,000 – $50,000Initial marketing and advertising expenses to launch the store.
Training$20,000 – $30,000Cost of attending training programs for franchisees and staff on food preparation, operations, and brand standards.
Technology Fee$5,000 – $7,000Monthly fee for proprietary technology and software for ordering, inventory management, and point-of-sale systems.
Royalty Fee5% of gross salesOngoing fee paid to the franchisor.
Marketing/Ad Fee4% of gross salesOngoing fee for national and regional marketing and advertising support.
Local Store Marketing2% – 3% of gross salesMinimum recommended budget for local marketing initiatives.

Additional Requirements (estimated):

  • Net Worth: $1 million minimum
  • Liquid Cash: $500,000 minimum
  • Credit Score: 700 or higher

Profit Margin

While the initial investment for a Jollibee franchise may seem significant, the potential for profit is promising. The profit margin of a Jollibee franchise can vary depending on various factors, including the store’s location, operational efficiency, and market demand. However, industry reports suggest that Jollibee franchisees can expect a profit margin of around 10% to 20%.

It’s important to note that the profit margin will also depend on your ability to manage costs, deliver exceptional customer service, and adapt to changing market trends. As with any business, success requires dedication, hard work, and a commitment to continuous improvement.

Pros and Cons

Before making a decision to invest in a Jollibee franchise, let’s consider the pros and cons:


  • Established Brand: Jollibee is a well-known brand with a loyal customer base, which can give you a head start in the highly competitive fast-food industry.
  • Training and Support: Jollibee provides comprehensive training and ongoing support to ensure your success as a franchisee.
  • Diverse Menu: Jollibee’s menu offers a wide range of delicious options, appealing to a broad customer base and increasing your potential for sales.


  • Initial Investment: The cost of starting a Jollibee franchise can be substantial, making it challenging for some aspiring entrepreneurs to enter the market.
  • Intense Competition: The fast-food industry is highly competitive, and it may require significant effort and resources to stand out from the competition.
  • Market Demand: The success of your Jollibee franchise will depend on the demand for fast food in your chosen location. Conduct thorough market research to ensure sufficient demand exists.


Starting a Jollibee franchise can be a rewarding and profitable business venture. By following the step-by-step application process, understanding the cost and fees involved, and considering the pros and cons, you can make an informed decision about whether a Jollibee franchise is right for you.

Remember, success in the fast-food industry requires more than just a love for Jollibee’s mouth-watering dishes. It demands hard work, dedication, and a commitment to providing exceptional customer service. So, if you’re ready to embark on an exciting entrepreneurial journey and bring the taste of Jollibee to your community, take the first step and apply for a Jollibee franchise today!


Can I open a Jollibee franchise outside of the Philippines?

Yes, Jollibee offers franchise opportunities globally. However, availability may vary depending on the country and its regulations.

How long does it take to recoup the initial investment?

The time it takes to recoup your initial investment will depend on various factors such as location, market conditions, and operational efficiency. On average, it may take three to five years.

Is prior experience in the food industry required?

While prior experience in the food industry is not mandatory, it can be beneficial. Jollibee provides comprehensive training to ensure franchisees have the necessary skills and knowledge.

Can I own multiple Jollibee franchises?

Yes, once you successfully operate a Jollibee franchise, you may be eligible to expand and own multiple franchises. However, the opportunity to own multiple franchises is subject to Jollibee’s evaluation and approval.

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