Starting a franchise can be a lucrative venture for entrepreneurs looking to be part of a successful brand. One such brand that has gained immense popularity in India is Keventers. Known for its delicious milkshakes and vintage charm, Keventers has become a favorite among milkshake enthusiasts. If you’ve been considering starting a Keventers franchise in India, this article will provide with all the information you need to know about the business model, application process, cost and fees breakdown, profit margin, pros and cons, as well as frequently asked questions.
Business Model of Keventers Franchise
Keventers follows a franchise model that allows individuals to own and operate their own Keventers outlet while benefiting from the brand’s established reputation and support. As a Keventers franchisee, you’ll have access to their menu, recipes, and operating procedures, ensuring consistency across all outlets. The brand’s vintage theme creates a unique and memorable experience for customers, setting Keventers apart from other milkshake chains in the market.
How to apply/Step by step application process
Applying for a Keventers franchise is a straightforward process. Follow these steps to start your journey as a Keventers franchisee in India:
Research and Contact: Begin by researching the brand and its franchise requirements. Once you have a clear understanding of the business model and expectations, reach out to Keventers to express your interest in starting a franchise. You can contact the brand through their official website or by reaching out to their franchise department directly.
Initial Screening: After expressing interest, you will go through an initial screening process conducted by Keventers. This will involve providing details about your background, financial capability, and location preferences. It is crucial to showcase your commitment and passion for the brand during this stage.
Site Selection and Agreement: If your application is successful, Keventers will work with you to identify suitable locations for your franchise outlet. The brand provides support in determining the best area based on factors such as footfall, target market, and competitors. Once a location is finalized, you will enter into a franchise agreement with Keventers.
Training and Setup: As a Keventers franchisee, you will undergo comprehensive training that covers various aspects of running the business, including operations, customer service, and quality control. The brand will also assist you in setting up the outlet, providing guidance on interior design, equipment procurement, and branding.
Grand Opening: After the training and setup phase, you will be ready for the grand opening of your Keventers franchise outlet. Keventers will support you during this crucial phase to ensure a successful launch and provide ongoing assistance as you continue to operate your business.
Cost and Fees
Starting a Keventers franchise in India requires an initial investment. While specific costs may vary depending on factors such as location and size of the outlet, here is a breakdown of the typical expenses involved:
Franchise Fee: Keventers charges a one-time franchise fee, which grants you the right to operate under their brand name. The franchise fee for a Keventers outlet in India is around INR 10 lakhs.
Interior Setup: Setting up the interior of your outlet, including furniture, decor, and signage, can range from INR 10 lakhs to INR 15 lakhs, depending on the size and location.
Equipment and Machinery: The cost of equipment and machinery required to run a Keventers outlet, such as blenders, freezers, and milkshake dispensers, ranges from INR 15 lakhs to INR 20 lakhs.
Working Capital: It is essential to have a sufficient amount of working capital to cover initial expenses, such as employee salaries, raw materials, and marketing. This can vary depending on factors like location and seasonality but typically ranges from INR 4 lakhs to INR 5 lakhs.
Royalty and Marketing Fees: As a Keventers franchisee, you will be required to pay a royalty fee of 7% of gross sales to the brand. Additionally, a marketing fee of 2% of gross sales is applicable to contribute towards brand promotion and advertising.
|1000-1500 sq. ft.
|Monthly Operating Costs
|Average Revenue per Customer
|Return on Investment (ROI) Timeframe
It is important to note that the above costs are estimates, and actual expenses may vary based on various factors. It is advisable to discuss the specific financial details with Keventers during the application process.
Keventers offers a competitive profit margin to its franchisees. On average, franchisees can expect a profit margin of around 20% to 25%. However, the actual profit margin can be influenced by factors such as location, operational efficiency, and market demand. It is essential to manage costs effectively, provide excellent customer service, and maintain product quality to maximize profitability.
Pros and Cons
As with any business opportunity, starting a Keventers franchise has its own advantages and disadvantages. Here are some pros and cons to consider:
- Established Brand: Keventers is a well-known and respected brand in the milkshake industry, which can help attract customers to your outlet.
- Training and Support: Keventers provides comprehensive training and ongoing support to franchisees, ensuring they have the necessary skills and knowledge to run a successful business.
- Unique Theme: The vintage theme of Keventers outlets creates a distinct and memorable experience for customers, setting it apart from other milkshake chains.
- Growing Demand: The demand for milkshakes and other beverages offered by Keventers is on the rise, presenting a promising growth opportunity.
- Initial Investment: Starting a Keventers franchise requires a significant initial investment, including franchise fees, setup costs, and working capital.
- Royalty and Marketing Fees: Franchisees are required to pay ongoing royalty and marketing fees, which may affect profitability.
- Competition: The food and beverage industry is highly competitive, and franchisees need to differentiate themselves from similar businesses in the market.
It is crucial to carefully evaluate these pros and cons and conduct thorough market research before making a decision to start a Keventers franchise.
Starting a Keventers franchise in India can be an exciting and rewarding venture for entrepreneurs. With a strong brand reputation, unique theme, and growing demand for their products, Keventers offers a promising business opportunity. By following the step-by-step application process, understanding the cost and fees breakdown, and considering the pros and cons, you can make an informed decision and take the first steps towards owning your own Keventers franchise in India.
Can I choose my own location for a Keventers franchise?
Yes, Keventers allows franchisees to choose their own location for the outlet. However, the brand will provide guidance and support in determining the best area based on factors such as footfall, target market, and competitors.
How long does the training period for a Keventers franchise last?
The training period for a Keventers franchise typically lasts for a few weeks, covering various aspects of running the business, including operations, customer service, and quality control. The brand offers ongoing support and assistance even after the training is completed.
Is it possible to own multiple Keventers franchise outlets?
Yes, it is possible to own multiple Keventers franchise outlets. However, the decision to open multiple outlets is subject to the approval of Keventers and depends on factors such as your experience, financial capability, and performance as a franchisee.
Can I sell other products alongside Keventers milkshakes in my outlet?
As a franchisee, your primary focus should be on offering Keventers products and maintaining brand consistency. However, Keventers may allow limited customization or additions to the menu based on the specific market demand and customer preferences in your location.
Can I transfer or sell my Keventers franchise to someone else?
Transferring or selling a Keventers franchise requires the approval of the brand. The terms and conditions for transferring or selling a franchise vary and are outlined in the franchise agreement. It is advisable to consult with Keventers regarding the specific process and requirements for transferring ownership.