How to Start Miniso Franchise 2024 | Cost, Fee, & Profit Margin

Are you interested in venturing into the retail industry with a recognizable and lucrative brand? Starting a Miniso franchise might be the perfect opportunity for you. In this comprehensive guide, we will delve into the business model and overview of Miniso franchise, step-by-step application process, cost and fees breakdown, profit margin, as well as the pros and cons of owning a Miniso franchise. Let’s explore how you can embark on this exciting entrepreneurial journey with one of the fastest-growing franchise opportunities in the market.

Business Overview of Miniso Franchise

Miniso is a Japanese-inspired lifestyle brand that offers a wide range of high-quality, stylish, and affordable products across various categories such as home essentials, beauty, fashion accessories, health, and electronics. The brand has gained immense popularity worldwide due to its minimalist design, competitive pricing, and commitment to offering value to customers.

As a franchisee, you will have the opportunity to leverage Miniso’s established brand reputation, extensive product range, and strategic marketing initiatives. By becoming a part of the Miniso family, you will benefit from the ongoing support, training programs, and operational guidance provided by the franchisor to ensure the success of your franchise business.

How to Apply for Miniso Franchise

  1. Research and Planning: Conduct thorough research on Miniso’s franchise model, target market, and competitive landscape. Evaluate your financial capabilities and business acumen to determine if franchising with Miniso aligns with your goals.
  2. Contact Miniso: Reach out to Miniso through their official website or franchise inquiry portal to express your interest in becoming a franchisee.
  3. Submission of Application: Complete the franchise application form provided by Miniso, including details about your background, business experience, financial status, and proposed location for the franchise outlet.
  4. Review and Approval: Miniso will review your application, conduct interviews, and assess your suitability as a potential franchise partner. If successful, you will receive a formal offer to join the Miniso franchise network.
  5. Signing of Franchise Agreement: Upon acceptance of the offer, you will sign the franchise agreement with Miniso, outlining the terms and conditions of the partnership, including franchise fees, royalties, and support services.

Also Read: How much Tropical Smoothie Cafe Franchise Cost & Profit 2024

Cost and Investment Breakdown of Miniso Franchise (Estimated):

Before embarking on your Miniso franchise journey, it is essential to understand the financial commitments involved in owning and operating a franchise business. Here is a breakdown of the costs and fees associated with starting a Miniso franchise:

  1. Initial Franchise Fee: The initial franchise fee for a Miniso franchise is $30,000.
  2. Investment Capital: You will need to have a minimum liquid capital of $250,000 to $500,000 to cover the initial investment, leasehold improvements, inventory, equipment, and working capital.
  3. Royalty Fees: As a franchisee, you will be required to pay a royalty fee, which is usually a percentage of your monthly gross sales, (Not disclosed publicly)
  4. Marketing Fund Contribution: Franchisees contribute to the national marketing fund, which is utilized for brand-building campaigns, advertising, and promotional activities to drive foot traffic and sales.
Cost/InvestmentRange (USD)Description
Franchise Fee$30,000One-time fee for the franchise rights.
Initial Investment$250,800 – $485,500Covers various expenses and depends on the chosen model (refer to Model Descriptions below).
Security Deposit$3,000Paid at signing the Letter of Intent, refundable upon contract termination.
Fit-out DepositVariesPaid at signing the franchise agreement, returned after completion and approval of store interior.
Royalty FeeNot publicly disclosedOngoing percentage of gross sales paid to the franchisor.
Marketing FeeNot publicly disclosedOngoing contribution to national and regional marketing initiatives.
Inventory (Initial)VariesDepends on store size and estimated sales, typically one-third of projected sales.
Store Rent & UtilitiesVariesDepends on location, size of the store, and local utility costs.
Staffing CostsVariesDepends on salary/wages, employee benefits, and staffing size.
Technology & Software$500 – $2,000+Covers recipe management software, online ordering platform (optional), and point-of-sale systems.
Marketing & Advertising (Initial)$500 – $5,000Initial marketing efforts to promote the new store locally.
Professional Services (Optional)VariesLegal advice, accounting services, or graphic design assistance.

Profit Margin

While official profit margin figures for Miniso franchises aren’t readily available, we can explore some avenues to get a sense of potential profitability. Industry benchmarks for retail stores suggest a range of 5% to 10%. Some sources even claim Miniso boasts a much higher margin, but this lacks verification.

To get a clearer picture, consider reviewing Miniso’s Franchise Disclosure Document for financial details and historical performance of existing franchises (if available). Talking to existing franchise owners (with permission) can also offer valuable insights into real-world profit margins and factors affecting their success. Remember, thorough research and a financial advisor’s expertise are crucial before investing in a Miniso franchise.

Pros and Cons


  • Established Brand: Benefit from Miniso’s global brand recognition and loyal customer base.
  • Product Diversity: Access a wide range of innovative and trendy products across multiple categories.
  • Training and Support: Receive comprehensive training, guidance, and operational assistance from Miniso’s experienced team.
  • Profit Potential: Enjoy competitive profit margins and growth opportunities in the retail sector.


  • Initial Investment: The initial franchise investment and fees can be substantial for first-time entrepreneurs.
  • Royalty Payments: Ongoing royalty fees and fund contributions may impact profitability.
  • Market Competition: Face competition from other retail brands and online platforms in the market.
  • Operational Challenges: Managing inventory, staffing, and customer service can pose operational challenges for franchisees.


Embarking on a Miniso franchise journey presents a lucrative opportunity for aspiring entrepreneurs looking to delve into the retail industry with a renowned brand known for its trendy products and consumer appeal. By following the step-by-step application process, understanding the cost and fees involved, and evaluating the profit margin potential, you can make an informed decision on whether franchising with Miniso aligns with your business goals and financial capabilities.

Remember, success in franchising requires dedication, hard work, and a commitment to following the franchisor’s operational guidelines and brand standards to deliver a consistent customer experience and drive business growth. With the right mindset, resources, and passion for retail, you can build a thriving Miniso franchise business and carve your mark in the competitive retail landscape.


Can I own multiple Miniso franchise outlets?

Yes, Miniso offers opportunities for multi-unit franchise ownership, allowing experienced franchisees to expand their presence in multiple locations based on performance and market potential.

Does Miniso provide financing options for franchisees?

Miniso does not offer direct financing assistance to franchisees. However, they may provide guidance on securing third-party financing or accessing small business loans through financial institutions.

What kind of training and support can I expect as a Miniso franchisee?

Miniso provides comprehensive training programs, operational manuals, marketing support, and ongoing assistance to franchisees to ensure successful business operations and brand alignment.

Hey everyone, Vishal here! I'm fascinated by the world of business, especially the exciting potential of franchising and spotting the next big idea. In my writing, expect a mix of in-depth franchise breakdowns, thought-provoking new business ideas, and practical advice to turn those ideas into reality.

Leave a comment