How to Start MR DIY Franchise in India | Cost, Fee, and Profit Margin


Starting a franchise business can be a lucrative opportunity for aspiring entrepreneurs in today’s dynamic market. MR. DIY, a well-known retail brand, offers a remarkable franchise opportunity that allows individuals to join the thriving retail sector in India. This article aims to provide a comprehensive guide for interested individuals who wish to kickstart their journey as a MR. DIY franchisee in India. From understanding the business model and application process to evaluating the cost, fees, and profit margin, this article will equip you with essential information to help you make an informed decision about becoming a MR. DIY franchisee.

MR DIY Franchise Business Model

MR. DIY is a leading retail brand that specializes in offering a wide range of affordable and high-quality products to its customers. With a focus on home improvement, household, and lifestyle products, MR. DIY has gained immense popularity in various countries, including India. The business model revolves around providing customers with a one-stop solution for their everyday needs, empowering them to enhance their living spaces conveniently.

As a MR DIY franchisee, you will be part of a well-established business network backed by a globally recognized brand. Through a systematic approach, MR. DIY ensures consistent product availability, efficient supply chain management, and continuous support to franchisees, enabling them to thrive in the competitive retail sector.

How to Apply for MR DIY Franchise

Applying to become a MR. DIY franchisee in India is a straightforward process that begins with expressing your interest in the opportunity. The brand encourages potential franchisees to visit their official website and fill out the franchise application form thoroughly. The form generally seeks information about your personal details, location preference, investment capability, and relevant business experience, among other essential details. You can also contact them through enquiry form.

Once the application is submitted, the MR. DIY team evaluates the information provided and conducts a comprehensive screening process. Successful applicants are subsequently invited for further discussions and negotiations to determine the suitability of partnership. It is crucial to demonstrate your commitment, passion, and understanding of the retail sector during these interactions to increase your chances of being selected as a franchisee.

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Cost and Fees of MR DIY Franchise

Launching a MR DIY franchise in India requires an initial investment that covers various aspects of setting up the business. The cost primarily depends on factors such as location, store size, and other related expenses. While the exact figures may vary, it is essential to have a general understanding of the potential costs involved.

  • Franchise Fee: The franchise fee refers to the initial payment made to MR. DIY for the right to operate under their brand name. This fee typically ranges from INR 1 lakh to INR 5 lakh, depending on the store size and location.
  • Store Setup: The expenses incurred in setting up the store include interior designing, fixtures, furniture, and other essential infrastructure. The cost for these aspects can range from INR 20 lakhs to INR 50 lakhs, depending on the size and location of the store.
  • Inventory: Acquiring an initial stock of products is another crucial aspect of starting a MR. DIY franchise. The investment in inventory depends on factors such as store size and the variety of product offerings. On average, franchisees should be prepared to invest around INR 30 lakhs to INR 50 lakhs in initial inventory.
  • Operational Expenses: It is vital to consider ongoing operational expenses such as rent, staff salaries, utilities, marketing, and other miscellaneous costs. These expenses may vary depending on location and other factors, but it is advisable to allocate a sufficient budget for smooth operations in the initial stages.

Here is a breakdown of the estimated costs of a MR. DIY franchise in India:

  • Franchise fee: INR 5 lakh
  • Initial investment: INR 20 lakh – INR 50 lakh
  • Royalties: 5% of monthly sales
  • Advertising fees: 2% of monthly sales
  • Rent: Varies
  • Utilities: Varies
  • Labor: Varies

Profit Margin of MR DIY Franchise

Determining the profit margin of a MR DIY franchise requires careful analysis of various factors. While MR. DIY provides guidance and support throughout the franchisee journey, the actual profit margin may vary depending on several aspects such as location, market demand, competition, and operational efficiency.

On average, MR. DIY franchisees can achieve a profit margin ranging from 20% to 30%. However, it is essential to note that profitability may take time to stabilize as the business establishes itself and builds a customer base. Consistent efforts, strategic pricing, effective inventory management, and exceptional customer service are key drivers of profitability in the retail sector.

Pros and Cons of MR DIY Franchise

It is crucial to evaluate the pros and cons before making any investment decision. Let’s take a closer look at the advantages and disadvantages of starting a MR. DIY franchise in India:


  • Established Brand: MR. DIY is a globally recognized brand, which enhances the credibility and trustworthiness of the franchise business.
  • Extensive Product Range: MR. DIY offers a diverse collection of products, catering to a wide customer base and ensuring ample opportunities for revenue generation.
  • Ongoing Support: MR. DIY provides comprehensive support to franchisees, including training, marketing assistance, and operational guidance, ensuring a smooth transition into the retail sector.


  • Initial Investment: Starting a MR DIY franchise requires a considerable initial investment, which may pose a challenge for individuals with limited financial resources.
  • Market Competition: The retail sector in India is highly competitive, and franchisees must strategize and differentiate themselves to stand out among competitors.
  • Operational Challenges: Managing inventory, ensuring efficient supply chain management, and maintaining high-quality standards can be demanding aspects of running a retail franchise.


Embarking on the journey of starting a MR DIY franchise in India can be an exciting opportunity for individuals seeking to venture into the retail sector. With its established brand reputation, extensive product range, and ongoing support, MR. DIY offers a strong foundation for success. However, it is crucial to thoroughly evaluate the costs, profit margins, and potential challenges before making an investment decision. By considering the pros and cons and conducting thorough market research, aspiring franchisees can position themselves for a successful and rewarding entrepreneurial journey.


Can I apply for a MR. DIY franchise if I have no prior retail experience?

Yes, MR. DIY welcomes individuals with or without prior retail experience. The brand provides comprehensive training and support to help franchisees understand the dynamics of the retail sector.

Are there any ongoing royalty fees after becoming a MR. DIY franchisee?

Yes, MR. DIY charges a royalty fee, usually a percentage of the monthly sales, to franchisees. This fee contributes to ongoing support, brand development, and access to the existing network of stores.

What is the ideal location for opening a MR. DIY franchise?

MR. DIY recommends locations with high footfall, such as shopping malls, commercial areas, or densely populated residential areas. However, the final decision depends on various factors, including market research and availability of suitable properties.

How long does it take to recoup the initial investment and start making profits?

The time taken to recoup the initial investment and start generating profits varies depending on multiple factors, including market conditions, location, competition, and the franchisee's efforts. On average, it may take one to three years to establish a profitable MR. DIY franchise.

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