How to Get Ultratech Cement Dealership | Cost, Fee, and 10% Profit Margin


Being one of the largest cement manufacturers in India, Ultratech cement holds a strong presence in the construction industry. If you are interested in becoming a part of this thriving business, obtaining a dealership might be the next step for you. In this article, we will delve into the business model of Ultratech cement dealership, guide you through the step-by-step application process, explain the cost and fees involved, discuss the profit margin potential, highlight the pros and cons, and conclude with some frequently asked questions.

Overview of Ultratech Cement Dealership

Ultratech cement dealership offers individuals an opportunity to become authorized sellers of their premium cement products. By partnering with Ultratech, dealership owners gain access to a wide range of cement products that cater to various construction needs. As an authorized dealer, you will be responsible for sales and distribution within your designated territory.

How to Apply/Step-by-Step Application Process

Obtaining an Ultratech cement dealership involves following a structured application process. Below are the steps to guide you through:

  1. Research and Familiarize Yourself: Before diving in, conduct thorough research to understand Ultratech’s dealership requirements, terms, and conditions. Familiarize yourself with their product portfolio and target market.
  2. Contact Ultratech: Reach out to Ultratech through their official channels, such as their website or customer care. Express your interest in applying for a dealership and request the necessary application forms.
  3. Fill the Application Form: Once you receive the application form, carefully fill it out, providing accurate details about your background, location, financial standing, and any relevant experience in the construction industry.
  4. Gather Required Documents: Prepare a comprehensive list of documents that Ultratech may require as part of the application process. These may include proof of identity, address, income tax returns, bank statements, and any other specific documentation requested.
  5. Submit Application: Compile all the required documents and submit them along with the filled application form to the designated Ultratech office. Ensure that you double-check all the paperwork for accuracy and completeness to avoid delays in processing.
  6. Verification and Evaluation: The Ultratech team will carefully review your application and conduct background checks to assess your suitability as a dealership owner. This evaluation process may take some time, so patience is key during this stage.
  7. Approval and Agreement: If your application meets Ultratech’s criteria and you are selected, you will receive an approval notification. Subsequently, you will be required to sign a dealership agreement that outlines the terms and conditions, including the territory, sales targets, and compliance requirements.
  8. Setup and Training: Once the agreement is signed, Ultratech will provide you with the necessary guidance and support to set up your dealership infrastructure. This may include training sessions to familiarize you with their products, marketing strategies, and operational procedures.

Cost and Fees

Before embarking on a dealership journey, it is crucial to understand the financial aspects involved. While the exact cost and fees may vary based on several factors, including the territory, here is a general breakdown of the expenses to anticipate:

  • Initial Setup Cost: Infrastructure development and rental expenses. Procurement of necessary equipment, such as storage facilities, transportation vehicles, and office supplies. Interior setup, branding, and signage.
  • Security Deposit: Ultratech may require a refundable security deposit as a safeguard against any potential non-compliance or breach of agreement.
  • Working Capital: Sufficient funds to manage day-to-day operations, including staff salaries, inventory replenishment, marketing activities, and miscellaneous expenses.
  • Marketing and Promotional Expenses: Allocating a budget for marketing campaigns, advertisements, and promotional activities within your territory to drive brand awareness and increase sales.
Item Cost
Dealership fee Rs. 2 lakhs
Royalty fee 3% of net revenue
Marketing fee 1% of net revenue
Training fee Rs. 1 lakh
Setup cost Rs. 6-8 lakhs
Working capital Rs. 2-3 lakhs
Total Investment Rs. 12-15 lakhs
Minimum Area Required 1000 square feet

It is advisable to consult with Ultratech representatives for a more accurate estimation of costs specific to your desired dealership location.

Profit Margin

Profit margins in Ultratech cement dealership can be lucrative, as the demand for quality cement remains high in the construction industry. While the exact profit margin may vary depending on factors such as location, volume of sales, and current market conditions, it is generally observed that authorized dealers can earn a profit margin of around 8% to 10%. However, it is essential to efficiently manage costs, optimize sales strategies, and maintain a strong customer base to maximize profitability.

Also Read: How to Get Asian Paints Dealership | Cost, Fee, & Profit

Pros and Cons

Like any business venture, Ultratech cement dealership has its own set of advantages and disadvantages. Consider the following pros and cons to make an informed decision:


  • Established Brand: As an authorized dealer of Ultratech, you benefit from the reputation and trust associated with one of India’s leading cement manufacturers.
  • Extensive Product Range: With an extensive portfolio of cement products catering to various construction needs, you can offer customers a wide selection.
  • Marketing Support: Ultratech provides marketing support, which includes branding materials, promotional campaigns, and guidance on marketing strategies.
  • Training and Technical Assistance: Ultratech offers training programs to enhance product knowledge, marketing skills, and operational efficiency.


  • Initial Investment: Setting up the dealership infrastructure and covering the initial setup costs can require a significant investment.
  • Territory Restrictions: Ultratech may impose certain territory restrictions, limiting your market reach and potential customer base.
  • Sales Targets: Dealership owners are typically assigned sales targets, making it imperative to meet or exceed these targets within specified timelines.


Acquiring an Ultratech cement dealership in India can be a rewarding opportunity for those interested in the construction industry. By following a well-defined application process and understanding the costs, profit margins, and pros and cons, you can make an informed decision about pursuing a dealership. Remember to consult with Ultratech representatives for specific details and clarify any doubts before embarking on this entrepreneurial journey.


Is prior experience in the cement industry required to apply for an Ultratech cement dealership?

While prior experience in the cement industry can be beneficial, it is not always a mandatory requirement. Ultratech evaluates applicants based on various factors, including their overall business acumen and ability to meet the dealership criteria.

What kind of marketing support does Ultratech provide to dealership owners?

Ultratech extends marketing support to dealership owners through branding materials, promotional campaigns, and guidance on effective marketing strategies tailored to their specific territories.

Are there penalties for not meeting the assigned sales targets?

Ultratech typically expects dealership owners to meet or exceed the assigned sales targets within specified timelines. Failure to meet these targets without justifiable reasons may result in penalties or contract reassessment.

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