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How to Start Wow Momo Franchise: Everything You Need to Know

Wow Momo Franchise


As the popularity of fast food grows in India, franchise opportunities are becoming increasingly attractive. WOW Momo, one of the most popular fast food chains in India, offers a unique and innovative franchise opportunity. In this article, we’ll cover everything you need to know about starting a WOW Momo franchise, including franchise options, cost and investment, location requirements, training and support, revenue and profit potential, marketing and advertising, legal considerations, and FAQs.

Why WOW Momo is a popular franchise

WOW Momo is a popular fast food chain in India, known for its unique and innovative menu items. The company has a strong focus on quality and customer service, which has helped it to attract a loyal customer base. Furthermore, WOW Momo is a socially responsible company, with a strong focus on addressing social and environmental challenges.

Overview of what this article will cover

This article will provide a comprehensive overview of what it takes to start a WOW Momo franchise. We’ll cover everything from the history and background of the company to the different types of franchises available, the cost and investment required, the location requirements, the training and support provided, the revenue and profit potential, the marketing and advertising options, the legal considerations, and the FAQs.

About WOW Momo

History and background of the company

WOW Momo was founded in 2008 by Sagar Daryani and Binod Kumar Homagai. The company started as a small food stall in Kolkata, serving momos, a popular Tibetan dish. Over time, WOW Momo’s menu has expanded to include a wide range of innovative and unique food items, including dumplings, noodles, and rice bowls.

Popular items on the menu

WOW Momo’s menu is diverse and innovative, featuring a wide variety of momos, dumplings, noodles and rice bowls. Some of the most popular items on the menu include the chicken and cheese momo, the schezwan paneer momo, and the prawn pan-fried dumpling.

Unique selling points of WOW Momo

WOW Momo’s unique selling points include its innovative and diverse menu, its high-quality ingredients, its socially responsible practices, and its commitment to customer service.

Franchise Options

Different types of franchises available

WOW Momo offers three different types of franchises: kiosk, store, and food court. The kiosk franchise is the smallest, while the store franchise is the largest. The food court franchise is similar to the store franchise, but is designed for food courts in malls.

Advantages of owning a WOW Momo franchise

Owning a WOW Momo franchise offers numerous advantages, including a proven business model, a recognized brand name, a comprehensive training program, ongoing support and guidance, and access to high-quality ingredients and supplies.

Requirements to become a franchisee

To become a WOW Momo franchisee, you will need to meet certain requirements, including a minimum investment, a strong business background, and a commitment to upholding WOW Momo’s values and standards.

Cost and Investment

Franchise fee and other startup costs

The franchise fee for a WOW Momo franchise ranges from Rs. 5 to 10 lakhs, depending on the type of franchise. In addition to the franchise fee, you will also need to pay for startup costs such as rent, equipment, supplies, and inventory.

Ongoing expenses to consider

There are several ongoing expenses to consider when owning a WOW Momo franchise, including rent, utilities, marketing and advertising, employee salaries, and supplies.

Financing options available

WOW Momo offers financing options to help franchisees cover the initial investment and other startup costs. Financing options include loans, partnerships, and joint ventures.

Item Cost
Franchise Fee INR 35,000 + GST
Royalty Fee 5% of monthly sales
Advertising Fee 2% of monthly sales
Initial Investment INR 5 lakh to INR 10 lakh
Space Requirements 250-300 square feet
Number of Employees 2-5
Training Provided by Wow! Momo
Franchise Term 3 years, with a renewal option

Also read the How to Start an eKart Franchise: Investment, Fee, and Profit

Steps to Start WOW momo Franchise

If you are interested in starting a WOW momo franchise, follow these steps:

Training and Support

Initial and ongoing training

WOW Momo provides comprehensive training to all franchisees, including initial training on operations, management, and customer service, as well as ongoing training on new menu items, marketing and advertising strategies, and best practices for operations and management.

Assistance with marketing and advertising

WOW Momo provides assistance with marketing and advertising, including guidance on creating a marketing plan, designing promotional materials, and executing marketing campaigns.

Help with hiring and training employees

WOW Momo offers help with hiring and training employees, including providing hiring guidelines, training materials, and ongoing support.

Operations and Management

Overview of day-to-day operations

Day-to-day operations for a WOW Momo franchise will include tasks such as ordering supplies, managing inventory, marketing and advertising, hiring and training employees, and providing high-quality customer service.

Importance of efficient management

Efficient management is essential for the success of a WOW Momo franchise. This includes employing effective management strategies, carefully tracking revenue and expenses, and maintaining high-quality standards for customer service and operations.

Best practices for a successful franchise

Best practices for a successful WOW Momo franchise include focusing on quality and customer service, staying up-to-date with the latest menu items and marketing strategies, and maintaining a commitment to social and environmental responsibility.

Revenue and Profit Potential

Typical revenue and profit margins

The revenue and profit potential for a WOW Momo franchise will depend on a variety of factors, including the type of franchise, the location and market, and the quality of management and customer service. On average, a WOW Momo franchise can generate monthly revenue of Rs. 3-6 lakhs, with a profit margin of 14-16%.

Factors that can impact profitability

Factors that can impact the profitability of a WOW Momo franchise include competition in the market, operational inefficiencies, poor management practices, and a lack of effective marketing and advertising.

Strategies for increasing revenue and profitability

Strategies for increasing revenue and profitability for a WOW Momo franchise include introducing new menu items, implementing effective marketing and advertising campaigns, improving operational efficiency, and maintaining a commitment to high-quality customer service and social responsibility.

Legal Considerations

Legal requirements for owning a franchise

Owning a WOW Momo franchise requires compliance with certain legal requirements, such as obtaining necessary licenses and permits, adhering to food safety regulations, and adhering to federal and state labor laws.

Franchise agreement and terms

The franchise agreement for a WOW Momo franchise will include terms related to the franchise fee, ongoing expenses, marketing and advertising requirements, and other operational guidelines.

Legal support available to franchisees

WOW Momo provides legal support to franchisees, including assistance with compliance with regulatory requirements, and guidance on legal issues related to the franchise agreement.

Maintenance and ongoing support

WOW Momo provides ongoing support and maintenance to franchisees, including assistance with training and development, marketing and advertising, and operational guidance.


Starting a WOW Momo franchise can be a profitable and rewarding venture for those with a passion for high-quality fast food and a commitment to social responsibility. With a comprehensive training program, ongoing support, and guidance from experienced professionals, owning a WOW Momo franchise can be a lucrative opportunity for entrepreneurs looking to break into the fast food industry.


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