How to Start Ace Hardware Franchise 2024 | Cost, Fee & Profit Margin


Starting a franchise can be an excellent way for aspiring entrepreneurs to break into business ownership. One such franchise opportunity that stands out is Ace Hardware. With its extensive network and proven success, becoming an Ace Hardware franchisee can be a lucrative venture. In this blog post, we will delve into the essential aspects of starting an Ace Hardware franchise, including the business model, the application process, cost breakdown, profit margin, pros and cons, and frequently asked questions.

Business Overview of Ace Hardware Franchise

Founded in 1924, Ace Hardware has grown to become a leading hardware retail cooperative. Its franchise model is based on a cooperative ownership structure, which means that individual store owners are also shareholders in the company. This unique arrangement gives franchisees a voice in decision-making processes and a share in the company’s profits.

Ace Hardware offers a wide range of products, including hardware, tools, paint, plumbing supplies, and outdoor and garden equipment. The franchise benefits from its strong brand recognition, extensive vendor relationships, and ongoing support provided to franchisees.

How to Apply for Ace Hardware Franchise

To apply for an Ace Hardware franchise, potential franchisees need to go through a detailed application process. Here are the steps involved:

  • Research: Before starting the application process, it is essential to thoroughly research Ace Hardware and its franchise system. This includes understanding their values, business model, and requirements.
  • Initial inquiry: Fill out an inquiry form on the Ace Hardware website with your basic information and expression of interest.
  • Initial interview: A representative from Ace Hardware will contact you to conduct an initial interview and provide more information about the franchise opportunity.
  • Complete the franchise application: If you decide to move forward, you will need to complete a comprehensive franchise application form, which includes detailed financial information and business plans.
  • Review and evaluation: Ace Hardware will review your application and evaluate your suitability as a franchisee based on various factors, including financial stability, business experience, and compatibility with the brand.
  • Discovery day: If your application is accepted, you will be invited to attend a discovery day at the Ace Hardware headquarters. This day allows you to meet the corporate team, tour the facilities, and gain a deeper understanding of the franchise operation.
  • Final approval and agreement: Upon successful completion of the discovery day, Ace Hardware will conduct a final evaluation, and if approved, you will enter into a franchise agreement.

Also Read: How to Start Century 21 Franchise | Cost, Fee, and Profit Margin

Ace Hardware Franchise Cost and Fees Breakdown

Starting an Ace Hardware franchise entails various costs and fees. Let’s break them down:

  • Franchise fee: The initial franchise fee for an Ace Hardware store is $5,000.
  • Store setup: The cost of setting up a store can vary depending on location, size, and other factors. On average, the initial investment ranges from $250,000 to $500,000.
  • Inventory: Franchisees are responsible for purchasing inventory, which can amount to around $400,000 to $600,000 initially.
  • Royalty fee: Ace Hardware charges a 1% royalty fee on net merchandise sales.
  • Advertising fee: Franchisees are required to contribute 1.5% of net merchandise sales towards advertising and marketing expenses.
Franchise Fee$5,000 – $10,000One-time fee for the franchise rights. Varies based on store size and location.
Initial Investment$650,000 – $1.5 millionCovers expenses like inventory, store build-out, equipment, signage, marketing, and working capital. Varies based on store size, location, and existing building conditions.
Real Estate & Construction (New Stores)VariesDepends on location, size, lease terms, and construction requirements. Can be a significant cost factor.
Inventory$400,000 – $600,000Initial stock of hardware, tools, and home improvement products. Varies based on store size and product mix.
Marketing & Advertising$10,000 – $20,000 (initial)Initial marketing and advertising expenses to launch the store.
Training$15,000 – $20,000Cost of attending Ace Hardware University training programs for franchisees and staff.
Technology Fee$1,000 – $2,000 per monthFee for proprietary technology and software for point-of-sale, inventory management, and marketing tools.
Royalty Fee6% of gross salesOngoing fee paid to the franchisor.
Marketing/Ad Fee1.5% of gross salesOngoing fee for national and regional marketing initiatives.
Local Store Marketing2% – 3% of gross salesRecommended budget for local marketing and advertising efforts.

Additional Requirements (estimated):

  • Net Worth: $400,000 minimum
  • Liquid Cash: $250,000 minimum
  • Credit Score: 700 or higher

It is important to note that these costs are estimates, and actual expenses may vary depending on individual circumstances. This information is not financial advice and should not be considered as such. Please consult with a qualified financial professional before making any investment decisions.

Profit Margin

Determining the profit margin of an Ace Hardware franchise can be challenging due to multiple factors such as location, competition, and overall financial management. However, according to industry reports, the average profit margin for hardware stores, including Ace Hardware franchises, ranges from 2% to 4%. While this may appear low, it is important to consider the potential for steady revenue streams, brand recognition, and ongoing support that Ace Hardware provides.

Pros and Cons

As with any business venture, an Ace Hardware franchise comes with its own set of advantages and disadvantages. Let’s explore some of them:


  • Established brand: Ace Hardware has a strong brand presence and a well-established reputation in the hardware retail industry.
  • Cooperative ownership: Franchisees have a voice in decision-making processes and can benefit from the cooperative ownership structure.
  • Ongoing support: Ace Hardware offers comprehensive training programs, marketing support, and assistance with merchandising and store layout.
  • Multi-channel opportunities: Franchisees can take advantage of multiple sales channels, including in-store, online, and special orders.


  • Initial investment: Starting an Ace Hardware franchise requires a significant financial investment, including store setup and inventory costs.
  • Royalty and advertising fees: Franchisees must pay ongoing fees, including a royalty fee and advertising contributions.
  • Competition: Depending on the location, competition from other hardware stores may pose a challenge.
  • Learning curve: Operating a franchise requires learning and implementing the specific systems and procedures of the franchise.


Starting an Ace Hardware franchise can be a rewarding and profitable endeavor for aspiring entrepreneurs in the hardware retail industry. With its established brand, cooperative ownership structure, ongoing support, and potential for steady revenue streams, Ace Hardware offers an attractive franchise opportunity. However, it is crucial for potential franchisees to evaluate their financial capabilities, commitment, and compatibility with the brand before embarking on this venture.


Can I open an Ace Hardware franchise in any location?

Ace Hardware evaluates each potential location individually based on various factors, including market demand and existing competition. While they are open to considering new locations, the final decision depends on their evaluation process.

How long does it take to open an Ace Hardware franchise?

The timeline from the initial application process to opening day can vary depending on individual circumstances. On average, it takes approximately six months to a year to open an Ace Hardware franchise.

Can I operate an online-only Ace Hardware franchise?

No, Ace Hardware requires franchisees to operate a physical store location. However, franchisees can also take advantage of online sales channels to supplement their in-store business.

Do I need prior experience in the hardware retail industry to start an Ace Hardware franchise?

While prior experience in the industry can be beneficial, it is not a strict requirement. Ace Hardware provides comprehensive training programs and ongoing support to help franchisees succeed.

Starting an Ace Hardware franchise can be a rewarding journey, offering the potential to build a successful business while benefiting from a well-established brand and ongoing support. However, it is essential to conduct thorough research, evaluate your financial capabilities, and carefully consider the pros and cons before taking the plunge. With careful planning and dedication, an Ace Hardware franchise can pave the way for a bright future in the hardware retail industry.

Hey everyone, Vishal here! I'm fascinated by the world of business, especially the exciting potential of franchising and spotting the next big idea. In my writing, expect a mix of in-depth franchise breakdowns, thought-provoking new business ideas, and practical advice to turn those ideas into reality.

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